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Lisa James-King

Founder at b-glowing.com

Lisa King is the founder and CMO of b-glowing.com, a luxury beauty e-commerce platform. Here are some key details about her career and accomplishments:

Background and Founding of b-glowing

Lisa King launched b-glowing in 2004 as one of the first pure-play e-commerce destinations for beauty products.1 Prior to starting b-glowing, she worked for 20 years in advertising, specifically in commercial production.3

B-glowing's Growth and Vision

Under Lisa's leadership, b-glowing has grown into a successful luxury beauty e-tailer:

  • The company features over 100 brands, including both niche and coveted beauty products.2
  • B-glowing specializes in luxury, prestige, and niche beauty brands.3
  • Lisa's vision was to create a platform to share her favorite "undiscovered" brands with customers.3

Business Philosophy and Approach

Lisa has cultivated a unique brand identity and approach for b-glowing:

  • She emphasizes authenticity and sharing products the company truly loves.3
  • B-glowing aims to be an "incubator" for young brands while also stocking established luxury lines.3
  • The company strives to make customers feel beautiful and accepted as they are.3

Recent Developments

In 2021, b-glowing experienced significant growth and made some key changes:

  • Appointed Dawn Francisco as CEO to boost consumer awareness and growth.1
  • Reported a 104% increase in second quarter revenue for 2021.2
  • Expanded into new brand categories, including sustainable and BIPOC-owned brands.2

Lisa King continues to play an active role in b-glowing's strategic direction and growth as its founder.12 Her entrepreneurial journey and success in the beauty e-commerce space have made her a notable figure in the industry.

Highlights

Aug 23 · prnewswire.com
B-Glowing Experiences Rapid Sales Growth In Second Quarter Of ...
Beauty E-Tailer B-Glowing Brings Dawn Francisco On Board As ...
kai conversations with... lisa king, founder of b-glowing
kai conversations with... lisa king, founder of b-glowing
Imagine Beauty, LLC dba b-glowing has secured ... - intelligence360
Imagine Beauty, LLC dba b-glowing has secured ... - intelligence360

Related Questions

What inspired Lisa King to start b-glowing in 2004?
How has Lisa King's background at Wieden + Kennedy influenced b-glowing's strategy?
What are some key achievements Lisa King has accomplished since founding b-glowing?
How does Lisa King's leadership style differ from Dawn Francisco's?
What are the main challenges Lisa King has faced in growing b-glowing?
Lisa James-King
Lisa James-King, photo 1
Lisa James-King, photo 2
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Location

United States