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Lisa Kraynak
Chief Marketing & Growth Officer | Business Builder | Board Member | Advisor
Lisa Kraynak is a senior executive at Match Group, where she holds the position of Senior Vice President and Head of Marketing for The League, a dating app within Match Group's portfolio.15 She is a seasoned professional with over 20 years of experience in business building, operations, and strategic marketing.1
Professional Background
Lisa Kraynak's LinkedIn profile describes her as a:
- Business builder
- Operations executive
- Strategic marketer
She recently joined Match Group in a senior role, as announced in April 2024.5 Match Group is known for owning and operating the largest global portfolio of dating brands.
Expertise and Focus Areas
Throughout her career, Lisa has demonstrated expertise in several key areas:
- Go-to-market strategy
- Marketing strategy
- Innovation2
She has also shown interest in and knowledge of:
- Direct-to-consumer (DTC) profitability
- Customer Lifetime Value (CLV) metrics
- Data ownership
- Operations optimization3
LinkedIn Presence
Lisa Kraynak is active on LinkedIn, where her username is indeed lisa-kraynak.1 She regularly shares insights and updates related to her work and industry trends. Her profile showcases her role as a:
It's worth noting that Lisa Kraynak's experience and expertise make her a valuable asset in the competitive and rapidly evolving online dating industry, particularly in her role leading marketing efforts for The League within the Match Group ecosystem.
Highlights
Thanks Flyblade for an amazing collab with The League this weekend in the Hamptons. Love was in the air and sparks were flying on the new Blade luxury Streamliner service, filled with Blade and League VIPs on their way to Le Bilboquet in Sag Harbor for further mixing, mingling and magic making.
Thanks to Rob Wiesenthal and the amazing BLADE team + Amy Canaday/team League, Match and Lindsey Metselaar for creating an unforgettable experience where people were connecting both on The League app + IRL.
So many connections were made that we are treating several lucky couples to the ultimate second date......in the inimitable Blade x League style.... stay tuned to hear more. ❤️ xoxox
Thanks The Price Center for Entrepreneurship & Innovation, UCLA Anderson School of Management - Trish Halamandaris, Beatina Theopold and Claire Marsden for having The League in the house! Who knew there were so many fabulous, hardworking, smart entrepreneurs who wanted a quality relationship but had no time to date? (Spoiler alert: The League- it was founded by one). What a great evening! No one knows the LA start-up ecosystem better than Trish Halamandaris. Awesome panel, provocative conversations and a dash of fun. Let's do this again!
