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Lisa Laing
Helping E-Commerce Mumpreneurs to Scale their Brands to 7 Figures
Professional Background
Lisa Laing is a celebrated entrepreneur with over a decade of experience in crafting and scaling successful brands. With a unique blend of practical business strategy and creative storytelling, Lisa has created a remarkable impact in the business landscape. She co-founded Ecoriginals, a company that earned recognition as the world’s most eco-friendly nappy brand and gained acclaim as Australia's highest-rated nappy brand according to public reviews. Her innovative use of subscription-based e-commerce together with an unparalleled commitment to sustainability allowed her to build a fully automated brand, ultimately leading to her successful exit from the business in late 2018.
During her entrepreneurial journey, Lisa has founded and sold two multi-million-dollar brands, showcasing her rare ability to identify market opportunities and create value-driven solutions. She has been recognized for her impressive work with prestigious accolades such as the Telstra Business Awards, cementing her reputation as one of the leading figures in entrepreneurship within her field.
Lisa’s profound expertise lies in helping fellow entrepreneurs, especially mumpreneurs, streamline their operations and substantially decrease their working hours without compromising growth. As a Business Coaching Specialist at The Uncomplicate, she is passionately devoted to empowering others to build leaner, more automated businesses. By sharing her insights on automation and efficiency, Lisa aims to inspire entrepreneurs to achieve not only financial success but also personal fulfillment in their ventures each day.
Education and Achievements
Lisa began her academic journey by studying Property Economics and Property at the esteemed Queensland University of Technology, where she gained essential insights into the real estate industry. Prior to that, she laid her educational foundations at St Margaret's Anglican Girls School, where she cultivated a passion for learning and leadership.
Throughout her illustrious career, Lisa has held multiple professional roles that have enriched her expertise and shaped her entrepreneurial outlook. She served as a Director at Story Dogs, aiming to improve the literacy skills of children through innovative reading programs involving therapy dogs. In addition to her role as a Business Strategist at The Biz Collective, Lisa has held significant positions in the property evaluation sector, including her work at Jones Lang LaSalle as the Manager of the Commercial Valuation Team, and previously as a Senior Consultant with Colliers International and a Certified Practising Property Valuer with the Australian Valuation Office.
Through her leadership experience, Lisa has developed a well-rounded understanding of how to drive business success by leveraging automation technologies and efficient practices, making her a beacon of knowledge for aspiring entrepreneurs.
Notable Achievements
- Co-Founder of Ecoriginals: Lisa played a pivotal role in establishing Ecoriginals as a leader within the eco-friendly marketplace. The brand not only set a high standard for sustainability but also fostered community engagement and consumer loyalty.
- Awards and Recognition: Her entrepreneurial journey is marked with accolades including the prestigious Telstra Business Awards, which recognize excellence in small business.
- Expertise in Automation and Efficiency: As a self-described automation nerd, Lisa has successfully implemented efficient systems that have transformed traditional business practices. Her innovative strategies empower mompreneurs to enhance productivity while maintaining balance in their personal lives.
- Community Engagement: Through her previous role at Story Dogs and her various ventures, Lisa has demonstrated a strong commitment to giving back to the community, enriching the lives of children and families across Australia.
Lisa Laing's unwavering dedication to innovation, sustainability, and entrepreneurship marks her as a visionary leader in today’s competitive market. With her wealth of knowledge, she is a sought-after mentor and coach who is determined to help others achieve their business dreams by simplifying the complexities of entrepreneurship.
