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Lisa Leader

Marketing & Branding Specialist

Lisa M. Borg is a senior marketing executive currently serving as the Senior Vice President of Marketing at Akumin, a rapidly growing healthcare group offering outpatient radiology and oncology services across the United States.1 She has been with Akumin since June 2016, initially joining as Vice President Brand Marketing before being promoted to her current role in July 2023.1

With a diverse international background, Lisa has lived and worked in North America, Asia Pacific, and Europe, bringing a global perspective to her work.1 She specializes in scaling start-ups and rapid-growth companies, focusing on innovative go-to-market strategies to drive customer acquisitions and profitability.1

In her role at Akumin, Lisa manages a team overseeing corporate marketing plans, brand management, business development marketing, physician services team support, and demand generation for four business lines: Mobile Radiology, Fixed Radiology, Personal Injury Radiology, and Oncology.1

Prior to Akumin, Lisa held several leadership positions, including:

  • Chief Marketing Officer at ATF Group of Companies (2008-2015)
  • Vice President Marketing at Simply Audiobooks (Audiobooks.com) (2007-2008)
  • Director of Marketing and Business Development at Showcare (2003-2007)
  • Director of Global Business Marketing at International Club Systems (1998-2002)1

Lisa is known for her dynamic speaking abilities and personal experience in leading and experimenting with innovative marketing and leadership techniques.1 She holds a Masters Certificate in Internet Marketing from the University of San Francisco1 and is proficient in Italian, Maltese, and English.1

Related Questions

What are some of Lisa M. Borg's most innovative marketing strategies?
How has Lisa M. Borg's international experience influenced her marketing approach?
What challenges has Lisa M. Borg faced in her career, and how did she overcome them?
How does Lisa M. Borg integrate customer experience into her marketing strategies?
What are some key projects Lisa M. Borg has led at Akumin?
Lisa Leader
Lisa Leader, photo 1
Lisa Leader, photo 2
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Location

Greater Toronto Area, Canada