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Lisa McKnight

EVP, Chief Brand Officer at Mattel, Inc.

Lisa McKnight is the Executive Vice President and Chief Brand Officer of Mattel, Inc., a position she has held since July 2023.4 She joined Mattel in 1998 and has held several senior leadership positions within the company over the past 25 years.12

In her current role, McKnight oversees all of Mattel's toy categories and global brands, including Barbie, Hot Wheels, Fisher-Price, and American Girl, as well as design and development across the entire portfolio.23 She is credited with leading the transformation of Barbie, which became the #1 Global Toy Property in 2020 and 2021, and the #1 Global Doll Property from 2020 through 2022.13

Some of McKnight's notable achievements include:

  1. Spearheading the marketing campaign for the record-breaking Barbie film, which grossed over $1.44 billion worldwide.3
  2. Launching the Barbie Dream Gap Project in 2018, a multi-year initiative aimed at leveling the playing field for girls.13
  3. Winning back licensing rights for Disney Princess and Disney Frozen franchises.13
  4. Being recognized as one of the top brand marketers in the world by Forbes and other publications.13

McKnight holds a Bachelor of Arts degree in History and Mass Media from Denison University.4 Prior to joining Mattel, she worked at Gap Inc. as Director of Marketing and held roles at FCB Global.4

Highlights

Feb 5 · linkedin

#BarbietheAlbum is officially a Grammy winner! Congratulations to the star-studded musical companion to the Barbie movie for taking home Best Compilation Soundtrack for Visual Media, and to Billie Eilish and Finneas for their Song of the Year and Best Song Written for Visual Media wins, as well as for their beautiful live performance of "What Was I Made For?" 👏   https://lnkd.in/gjQQhtZe

Dec 18 · linkedin

Congratulations to my friend and colleague Robbie Brenner on being featured by The Hollywood Reporter as Producer of the Year! Without a doubt, the Barbie movie benefitted from your expertise and creative leadership, and it wouldn't have been the same success without you. We can't wait to see current and future Mattel Films projects come to life under your guidance.

#MattelFilms #MattelProud Mattel, Inc.

Related Questions

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Lisa McKnight
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Location

Los Angeles, California, United States