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Lisa McKnight

EVP, Chief Brand Officer at Mattel, Inc.

Lisa McKnight is the Executive Vice President and Chief Brand Officer of Mattel, Inc., a position she has held since July 2023.4 She joined Mattel in 1998 and has held several senior leadership positions within the company over the past 25 years.12

In her current role, McKnight oversees all of Mattel's toy categories and global brands, including Barbie, Hot Wheels, Fisher-Price, and American Girl, as well as design and development across the entire portfolio.23 She is credited with leading the transformation of Barbie, which became the #1 Global Toy Property in 2020 and 2021, and the #1 Global Doll Property from 2020 through 2022.13

Some of McKnight's notable achievements include:

  1. Spearheading the marketing campaign for the record-breaking Barbie film, which grossed over $1.44 billion worldwide.3
  2. Launching the Barbie Dream Gap Project in 2018, a multi-year initiative aimed at leveling the playing field for girls.13
  3. Winning back licensing rights for Disney Princess and Disney Frozen franchises.13
  4. Being recognized as one of the top brand marketers in the world by Forbes and other publications.13

McKnight holds a Bachelor of Arts degree in History and Mass Media from Denison University.4 Prior to joining Mattel, she worked at Gap Inc. as Director of Marketing and held roles at FCB Global.4

Highlights

Nov 1 · event.adweek.com
Lisa McKnight - Speaker Details: Brandweek 2025
Lisa McKnight - Schedule: Speaker / Advertising Week NY 2023

Related Questions

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Lisa McKnight
Lisa McKnight, photo 1
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Location

Los Angeles, California, United States