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Lisa Oldham
Director, Marketing Technology - Olay North America
Professional Background
Lisa Oldham is an accomplished digital marketing professional with an extensive background in leveraging technology to drive growth in the consumer goods sector. Currently serving as the Director of Marketing Technology at OLAY North America under Procter & Gamble, she has established herself as a leading expert in digital marketing strategies that promote brand engagement and direct-to-consumer relationships. Lisa has held several pivotal roles throughout her career at Procter & Gamble, each contributing to her wealth of experience in optimizing digital platforms for enhanced consumer interaction.
Before her current role, Lisa successfully managed digital marketing initiatives across North America and in various global capacities for Procter & Gamble. Her experience includes key positions such as Digital Marketing Manager for NA Region & Brand Operations and Digital Marketing Manager for Global Beauty & Grooming. In these roles, she was responsible for developing and implementing innovative marketing strategies that significantly enhanced brand visibility and customer loyalty in the competitive beauty and grooming markets.
Lisa’s career trajectory also highlights her tenure in the Feminine Care division, where she not only showcased her marketing prowess but also adeptly managed Teen Marketing strategies for the North American Feminine Care segment. Moreover, her diverse skill set extends beyond marketing into IT, with positions such as Senior IT Digital & CRM Manager for Oral Care Professional and IT Service Manager, demonstrating her versatile capabilities in both technical and marketing realms.
Education and Achievements
Lisa Oldham pursued her BS degree at The Ohio State University, where her passion for marketing and technology first began to take shape. Her academic background laid a strong foundation for her future career, equipping her with the critical thinking and analytical skills necessary to thrive in the rapidly evolving digital landscape.
Throughout her career at Procter & Gamble, Lisa has accumulated numerous achievements that underscore her expertise in digital marketing and technology integration. Her strategic approaches to CRM and analytics have not only contributed to driving consumer engagement but have also improved the overall performance of the brands she has managed. Lisa's work in digital marketing has been marked by her ability to adapt and innovate in response to changing market dynamics, making her a valuable asset in any marketing technology team.
Achievements
Her journey at Procter & Gamble has seen Lisa spearhead successful marketing campaigns that resonate with diverse audiences. Utilizing her skills in social media, search marketing, and eCommerce strategies, she has been pivotal in building direct-to-consumer pathways that allow brands to connect meaningfully with customers. Lisa is known for her analytical mindset, utilizing data to inform marketing decisions and measure campaign effectiveness. Her knowledge of the digital landscape, combined with her hands-on experience in various aspects of marketing, positions her as a thought leader within the industry.
Lisa Oldham's dedication to her field is evident in her continuous pursuit of improving digital customer experiences and optimizing marketing technologies. Her strategic understanding ensures that the brands she represents not only meet consumer needs but also exceed expectations, fostering long-lasting relationships in the marketplace.
