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Lisa Pansini
Lead, Programs and ABM-SaaS & Apps @ Bandwidth
Professional Background
Lisa Pansini is an accomplished marketer who has successfully navigated through various aspects of marketing, allowing her to cultivate a well-rounded expertise in brand reputation, content curation, and relationship management. With a vibrant creative mindset, Lisa thrives on high-level creativity and problem-solving, consistently delivering marketing initiatives that resonate with audiences and drive engagement.
Currently, she serves as the Marketing Programs Manager at Bandwidth Inc., where she leads marketing initiatives for a highly successful Software as a Service (SaaS) company. Under her guidance, the marketing team at Bandwidth has excelled in creating content that informs, engages, and delights its user base, reinforcing the company’s brand and reputation.
Prior to her current role at Bandwidth, Lisa made significant contributions at Rocket Matter, serving in various capacities including Director of Marketing, Senior Creative Manager, Marketing Design Manager, and Graphic Designer. Her time at Rocket Matter was marked by a focus on innovative marketing strategies and creative content development, which played a crucial role in enhancing the company’s market presence. Lisa's career began in the artistic realms of design, working as a Graphic Design Artist in Residence at the Dreyfoos School of the Arts, and later as a Joint Venture Creative at Apple. These early roles laid the foundation for her successful transition into the marketing landscape, as they nurtured her artistic talents and honed her design skills.
Education and Achievements
Lisa’s academic journey reflects her deep-rooted passion for art and education. She earned her Master of Arts (M.A.) in Art Teacher Education from Boston University, which fortified her knowledge of the educational aspects of art and design. Her Bachelor of Fine Arts (BFA) in Graphic Design and Art History from the University of Miami provided her with a strong foundational skill set in design principles and artistic history—elements that remain central to her marketing strategies today.
Throughout her career, she has received accolades and recognition for her innovative approach and ability to amplify brand presence through creative campaigns. Her work not only engages customers but also fosters a strong brand reputation, an essential element in today’s competitive landscape.
Personal Interests
Outside of her professional responsibilities, Lisa enjoys exploring the beautiful greenways of Raleigh, North Carolina. This passion for the outdoors reflects her appreciation for creativity and design in nature, providing her with inspiration that often translates into her work. Additionally, she has a love for comic books, showcasing her diverse interests and creativity that extends beyond traditional marketing practices. Lisa believes that these personal pursuits inform her professional role by enriching her life with new ideas and perspectives, ultimately enhancing her work in the marketing domain.
