Suggestions
Lisa Rose
Public Engagement - 350.org (Europe)
Lisa Rose is a campaigns and communications manager with over 15 years of experience in environmental and social justice campaigns.2 She serves as the Associate Director at 350.org Europe1, specializing in digital communications and strategic campaign development.2
Professional Background
- Works with 350.org, a global climate action organization
- Expertise includes digital campaign strategies and environmental advocacy2
- Focuses on communications and engagement in the European region15
Recent Activities
Lisa has been involved in several key initiatives, including:
- Commenting on COP28 outcomes related to fossil fuel transitions1
- Discussing tax justice and wealth inequality3
- Providing updates on 350 Europe's campaign work45
Her LinkedIn profile (username: lvickers) highlights her professional commitment to environmental and social justice campaigns, with a particular emphasis on strategic communication and digital engagement.23
Highlights
Cool job alert!
X - Should we stay or should we go? What is the right thing to do about the platform formerly known as Twitter?
It’s clear that Elon Musk has shifted Twitter to the far right and it’s become less useful for NGOs. None of us are doing as well as we used to on there but it was never a great platform for bringing people to our websites or signing up supporters. I don’t know of any NGOs who invested much capacity in it so it’s not much of a loss that it’s gone from bad to worse.
I’ve always found it useful for staying up to date with news, other orgs and experts and seeing what the world is talking about. From an NGO perspective it has been a useful “business card” that shows what we’re up to lately for anyone who’s interested - without having to navigate a website or read all our emails.
It’s still useful for all of that and no alternative platform is coming close to it.
X is still the biggest mainstream platform that people use to follow what’s happening in the world in real time. It’s still useful to spot trends and opinions and provides an unparalleled way to apply pressure on public figures that NGOs need to target.
A while back we were all considering moving to Mastodon. Now folks are talking about Bluesky but even though it’s shifted from invite only so anyone can join now, there’s still only a handful of organisations on there that I’m interested in and most of them haven’t posted anything in over a month. Hardly anyone from my own network is there. It’s the same with Mastodon and although there is some steady growth on both it remains to be seen if either of them will become good Twitter replacements.
But maybe we don’t need to trade one for the other because perhaps we don’t need to leave Twitter.
What!? Stay with Musk? Am I crazy and unethical? I don’t think so. Hear me out…
While a Guardian writer argued “we can’t keep hand-wringing about Twitter turning into a cocktail party for Nazis while stubbornly refusing to leave the room” - I’d argue that if progressive voices leave and disperse to less mainstream platforms then we’re leaving the mainstream for the far-right to take centre stage.
Yes Musk is becoming one of the scariest CEOs on the planet and in many ways it is a terrible platform but we don’t hesitate to walk into the “enemy head quarters” with our banners and I see staying on Twitter as a form of resistance in a similar way.
We’re not buying anything (unless you swallowed your pride and paid for a blue tick for your org!) but we’re using the toilet and sitting in the lobby saying what needs to be said. Even if they are trying to silence us.
If we walk out the door and relocate to our own decentralised ethical bubbles where everyone agrees with us then I think we’re retreating away from where we need to be.
I hope the more ethical alternatives grow into huge communities that help galvanize like-minded folks to bring about the changes we need but we should continue to “Occupy X” at the same time. ✊
