Suggestions
Lisa Schaefer
High growth marketing leader
Lisa Schaefer is a highly skilled marketing professional currently serving as the Vice President of Marketing at Curio Wellness, a position she has held since August 2022.12 With over a decade of experience in consumer goods and cannabis retail marketing, Schaefer is responsible for developing and implementing innovative marketing strategies for Curio Wellness' product portfolio.2
Career Background
Prior to joining Curio Wellness, Schaefer held several notable positions:
- Senior Director of Marketing, Mid-Atlantic & Northeast at iAnthus (May 2021 - August 2022)
- Director of Marketing Mid Atlantic & Northeast at iAnthus (May 2020 - May 2021)
- Senior Marketing Manager at iAnthus (July 2019 - May 2020)
- Senior Marketing Manager ECommerce at Paul Fredrick (October 2018 - July 2019)
- Corporate Branding, Retail & Communications at McCormick & Company (November 2014 - October 2018)1
Education and Expertise
Schaefer holds a Bachelor of Science degree in Sociology from Towson University.13 She is known for her data-driven approach to marketing, focusing on leveraging information to improve customer experiences and drive brand growth.1
Professional Strengths
- Results-driven marketing leader
- Expertise in high-growth environments
- Strong focus on customer experience
- Creative and strategic thinking
- Data-driven decision-making1
In her role at Curio Wellness, Schaefer reports to Chief Revenue Officer Rebecca Raphael and is part of the executive leadership team that was expanded in September 2022 to support the company's growth initiatives.24
Highlights
I am really excited to start the Northwestern University Kellogg Accelerated Marketing Leadership Program this week! While my background is robust with hands-on experience in brand and marketing in the consumer goods and cannabis industries, I am eager to have some more formal training to round out my skillset and exposure.
Has anyone taken this program or anything similar? Would love to hear about your experience! #opentowork #education #marketing
Hi everyone and happy Tuesday! I am on the hunt for my next career move and would appreciate any leads or opportunities that my LinkedIn network can share.
Some details about my work experience and what I am seeking:
-
I am a solutions-oriented marketing leader with 14+ years in B2C and B2B retail/product marketing in consumer goods, fashion and cannabis. Direct-to-consumer marketing is my specialty, specifically driving to online/in-store purchases and optimizing customer engagement.
-
I love strategizing and executing GTM plans and sales enablement; Collaborating with sales, product teams, and operations to get the most out of product launches and ensure business growth.
-
In addition to marketing strategy, I have a strong history of brand and creative management, leading product commercialization and creating impactful campaigns.
-
I spent the last 5 years in the cannabis industry, running marketing teams during exponential growth, experiencing +50% revenue increase YoY. This demonstrates my ability to build teams, develop processes, create innovative marketing strategies and drive business across many markets with many changing priorities.
-
A true entrepreneur, I founded and ran one of Baltimore’s most notable clothing stores from 2007-2013 (Babe.) which earned numerous local and national awards for product selection and customer experience.
-
I am proud to have led the planning and execution for McCormick & Co North America’s first Direct-to-Consumer ECommerce storefront, exceeding revenue targets by 18%.
-
I am incredibly adaptable, excel at critical thinking and strategic planning, am a transparent communicator, and strive to find the fun in the work.
While I have been in cannabis for the past five years and have a lot to offer in that industry, I am eager to explore (or return to) other industries, as well. I am looking for a small-medium size company with a solid strategic plan and exemplary leadership that is seeking an autonomous head of marketing. I am flexible on “titles”, as the work, strategic plan and company culture is of utmost importance. I am very privileged to be able to take some time to find the right fit, and I appreciate your time and help!
Have a lovely day, -Lisa
