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Lisa Sharapata
Award winning CMO / GTM Advisor / Change Agent / Board Member Peak Community
Professional Background
Lisa Sharapata is a renowned global marketing leader with over 20 years of experience specializing in driving revenue growth and implementing effective marketing strategies within the B2B technology sector. Throughout her career, Lisa has successfully assembled and led diverse teams across various functional domains, including Demand Generation, Brand Marketing, Digital Marketing, Growth Marketing, Product Marketing, Operations, Field Marketing, Business Development, and Customer Experience. Her extensive background enables her to leverage a customer-centric focus that translates into tangible results for organizations.
Lisa’s innate ability to orchestrate compelling go-to-market strategies has been pivotal in aligning business objectives with marketing campaigns and sales execution. This comprehensive approach ensures a seamless customer lifecycle experience, which is critical in achieving aggressive revenue goals in a repeatable, scalable, and efficient model.
Throughout her career, Lisa has held several prestigious positions, including Chief Marketing Officer (CMO) at The Arbinger Institute and VP of Global Marketing at MindTickle. These appointments underscore her credentials as a trailblazer in marketing and highlight her commitment to fostering growth and innovation within the companies she partners with.
Education and Achievements
Lisa's educational foundation is rooted in a Bachelor of Fine Arts in Graphic Design and Communications from the University of Wisconsin-Milwaukee, complemented by her studies in Business and Economics at Macquarie University. This unique blend of creativity and analytical skills equips Lisa with a multifaceted perspective on how best to approach marketing. Her educational achievements not only reflect her commitment to learning but also lay the groundwork for her successful career in marketing and business strategy.
In addition to her impressive professional journey, Lisa has held several critical advisory and board roles, including serving as a Board Member at Peak Community and an Advisory Board Member at Hushly. Her expertise is recognized within industry circles, where she has actively contributed to the Revenue Collective as a former member, illustrating her dedication to community building among marketing professionals.
Notable Positions and Contributions
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Former Chief Marketing Officer at The Arbinger Institute: Lisa excelled at counseling the organization on effective marketing strategies, significantly enhancing brand visibility and audience engagement.
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Vice President of Global Marketing at MindTickle: In this role, she pushed for innovation and transformation within the company, delivering groundbreaking marketing initiatives that contributed to the firm's rapid growth and expansion.
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VP Demand Generation and Growth Strategy at 6sense: Here, Lisa honed the art of lead generation and growth marketing, implementing systems that resulted in successful revenue initiatives.
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Senior Director of Digital Marketing and Brand Experience at Aprimo: Lisa nurtured brand loyalty and customer engagement through her digital marketing acumen and strategic planning.
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Creative Director at Jockey® Scrubs: Her creative direction not only enhanced product visibility but also strengthened the brand's market position.
Throughout her career, she has been involved in numerous high-impact projects that have enabled her to develop a wealth of practical experience while building a robust network of industry professionals.
Achievements
Aside from her rich professional history and extensive leadership roles, Lisa Sharapata has achieved significant milestones that further reinforce her expertise in the marketing domain.
- Driving Revenue Growth: Known for her strategic focus, Lisa has consistently achieved and exceeded aggressive revenue goals across various organizations, validating her effectiveness as a revenue growth driver in the tech space.
- Orchestrating Successful Go-to-Market Strategies: Lisa possesses a unique talent for devising marketing initiatives that align perfectly with sales execution and overall business objectives, fostering growth across customer life cycles.
- Cultivating Team Excellence: Lisa has always held her teams to high standards of excellence, providing mentorship and leadership that empower marketing professionals to excel in their careers.
- Contributing to Industry Knowledge: With a role as an Adjunct Professor at Concordia University-Wisconsin, Lisa shares her marketing prowess with aspiring professionals, reinforcing her commitment to continuous learning within the industry.
Lisa Sharapata is a dynamic marketing strategist whose career is a testament to her ability to innovate and drive marketing excellence. Her expertise in B2B tech marketing, combined with her passion for helping businesses grow, truly sets her apart as a leader in the field. As she continues to embark on new ventures and take on challenging roles, there is no doubt that she will further influence the marketing landscape, inspiring both her teams and the industry at large.
