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Lisa Shroyer

General Manager, Media at BiggerPockets

Lisa Shroyer is a seasoned media executive with a remarkable 16-year track record in content strategy and production management, spanning various channels and business models. Her expertise ranges from overseeing small teams of 4 members to larger teams of 40, showcasing her proficiency in managing creatives and establishing scalable operating frameworks.

With a strong focus on video, audio, photo, and editorial content, Lisa excels in crafting omnichannel strategies, negotiating licensing deals, driving ad sales, managing projects and assets, as well as handling talent and rights logistics. Her multifaceted skill set positions her as a versatile and accomplished professional in the media industry.

Beyond her professional endeavors, Lisa engages in diverse interests outside of work. She actively leads trips as a member of the Colorado Mountain Club, undertakes an exciting fixer-upper house renovation project, and recently completed the prestigious CORe program at Harvard Business School Online. Lisa's dynamic personality and commitment to personal growth make her a well-rounded individual in both her career and personal pursuits.

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Location

Denver Metropolitan Area