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Lisa Shufro

Chief Storyteller at WhatMatters.com

Lisa Shufro is a storyteller, strategic advisor, and media executive known for her work in connecting people, ideas, and communities. She is currently the Chief Storyteller at WhatMatters.com, where she collaborates with venture capitalist John Doerr and others to provide leadership advisory services based on the principles of "Measure What Matters".123

Career Highlights:

  • Magical Awesomeness Catalyst at Downtown Project (2013–2014): Lisa was recruited by Zappos CEO Tony Hsieh to help revitalize downtown Las Vegas. Her role involved creating innovative programming to foster connections among diverse communities, including curating events at Inspire Theater and the Life is Beautiful festival.124
  • Managing Editor of TEDMED (2011–2013): She led speaker selection, coaching, and stage production for TEDMED, producing talks that garnered millions of views globally.12
  • Founder of thesupercurious: A boutique media agency offering storytelling and strategy services to leaders in various fields, including science, technology, and the arts.23
  • Leadership Roles: She has worked with organizations like TimeWarner, Walker Digital (behind Priceline.com), and the Life is Beautiful Festival.12

Education and Personal Life:

Lisa holds a degree in music from Yale University. She is based in New York City with her beagle mix, Roscoe.2

Her career reflects a strong focus on storytelling, innovation, and fostering connections through impactful events and media.

Highlights

Apr 26 · Quartz
Sheryl Sandberg's new book "Option B" challenges Silicon Valley to embrace emotional openness - Quartz
Feb 28 · Quartz
A look inside Zappos: an excerpt of "Kingdom of Happiness" by Aimee Groth - Quartz

Related Questions

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Lisa Shufro
Lisa Shufro, photo 1
Lisa Shufro, photo 2
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Location

New York City Metropolitan Area