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Lisa Sidlow
Connecting marketers with the developer and DevOps audience via integrated campaigns using digital, content creation, newsletters, eBlasts, Refcards, lead generation virtual events and more.
Lisa Sidlow is a seasoned professional in the tech marketing sector, currently serving as the Strategic Account Director at DZone. With over 20 years of experience, she specializes in connecting marketers with key tech audiences, including developers, DevOps professionals, and cybersecurity experts. Her focus is on high-performing newsletter sponsorships that effectively engage these audiences.
Professional Background
- Current Role: Strategic Account Director at DZone
- Previous Experience:
- Senior Enterprise Partnerships Director at TLDR: Focused on helping marketers connect with tech audiences through newsletter sponsorships.
- Enterprise Sales Director at NetLine Corporation: Managed B2B content marketing services aimed at enhancing buyer engagement.
- VP of Sales at ContentLab.io: Oversaw sales for tech clients, significantly increasing revenue and managing major accounts like Microsoft and Intel.
- Sr. Account Director at DeveloperMedia: Built the sales division and achieved substantial revenue growth.
Skills and Achievements
Lisa is known for her strategic mindset, ability to foster client relationships, and expertise in marketing to technical audiences. She has successfully launched and grown major accounts, trained sales teams, and developed effective marketing strategies tailored to specific tech sectors.
Education
- MBA Coursework: Dominican University of California
- BA in Marketing: Sonoma State University
Based in Sarasota, Florida, Lisa Sidlow continues to be a prominent figure in the developer marketing landscape, leveraging her extensive experience to drive successful marketing campaigns.
Highlights
Going on my second week here DZone which is owned by TechnologyAdvice!
Some of my #marketing friends may be interested in joining the team. There are several open positions, but this one is for marketers. 🎉
Senior Marketing Manager: https://lnkd.in/eJCNhHCA
#growth #technologyadvice #worklife #openjobs
I’m happy to share that I’m starting a new position as Strategic Account Director at DZone (owned by TechnologyAdvice). Thank you Derek Jenkins and Zach Jones for the incredible opportunity to use my extensive developer marketing background to help #DevMarketers and #DevRel folks engage with developer audiences through integrated campaigns.
I am very much looking forward to working with the talented Meagon Marshall and finally getting to work with Alex Crafts after all these years!
I am looking forward to helping my marketing and DevRel friends become part of the DZone community with great programs such as display, newsletters, email blasts, Trend Reports, Refcards, virtual events, lead generation and technical content creation. So much to offer!
A fun story, I actually worked at DZone for about six months as a part time contractor 20 years ago with Shana Deane the Java Queen!
