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Lisa Wuennemann

Master Marketing Monster

Lisa Wuennemann is a passionate advocate for play with over 20 years of experience in the toy industry.

As the Master Marketing Monster at PlayMonster, she has dedicated her career to developing and promoting games, activities, and toys for people of all ages.

Lisa's work has brought joy to renowned brands like Arby's, Pizza Hut, Wendy's, Chick-Fil-A, KOA Kampgrounds, Curves, Six Flags, and Princess Cruises.

She has showcased her creativity and fun-loving spirit on The Ellen DeGeneres Show by introducing party games such as 5 Second Rule, THINGS, and Relative Insanity to celebrity guests.

Lisa's contributions at PlayMonster have led to the tremendous success of games like Game of THINGS, 5 Second Rule, Buzzword, and Toss Up, with over 1 million copies sold in North America.

Through her role, PlayMonster has received multiple nominations at the Toy of the Year awards, including 13 finalists in 5 toy categories and winning Game of the Year in 2017 with Yeti in My Spaghetti.

Her areas of expertise include identifying market trends, executing effective marketing strategies on a limited budget, and managing successful new product launches.

Lisa Wuennemann holds a degree in BS Marketing and Management from the University of Wisconsin-Madison.

She currently serves as the Associate Vice President of Marketing at PlayMonster, building on her previous experiences at organizations like Patch, Toy Industry Association, A. Rodgers & Associates, Stephan & Brady, and The Hiebing Group.

Lisa Wuennemann
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Location

Madison, Wisconsin Area