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Lisbeth Meng Collignon
Vice President, Oticon Brand Management
Lisbeth Meng Collignon is an accomplished global commercial marketing leader with a strong belief in the power of marketing and branding for business growth. Over the past 2 years, she has been instrumental in enhancing the Oticon brand positioning and establishing a premium price point to drive the company's growth objectives. Prior to this role, Lisbeth successfully led a category transformation at VELUX, contributing to business strategy alignment and increased market share.
Highlights
⛔️DO NOT BRING CAKE TO THE MEETING⛔️
…..because it will put you in a box
That was one advice given when 25 young females met the NEWNEW network with us, 9 more senior females.
An idea from a brainstorm in Barcelona, a LinkedIn post with many many responses, an article in Børsen, planning sessions and intense discussions came to life at #skabelonloftet on a beautiful August evening.
Could we help young females handle some of the dilemmas that we ourselves have been through? Make it easier for them, smooth the way a bit. Could they help us understand the issues they are struggling with, to make us better leaders? Could we enrich eachother and establish a ‘sister network’ where we can call eachother when needed?
Yes. To it all.
Even now… two days after, I can still feel the energy from the room and from the group. We were amazed, impressed and touched by the coolness, the passion, the energy and also the vulnerability that these young women possess.
This was just the first step of many towards a new reality where we hopefully bridge the gap between generations, share the ups and the downs - and help eachother because it is meaningful for both❤️
Mitzi Svenstrup Janie Nørgaard Birgit Michelsen Karina Petersen Helle Isted Ludvigsen Dorte Munch-Nielsen Mette Haslund Bertelsen Trine Beckett
Today it became real….That I will be leaving VELUX at the end of May to join Oticon as VP of Brand Management.
I leave with pride, and sadness.
Pride of what we have achieved; developing the brand into being a crucial part of an ambitious growth strategy, defining the brand core (Transforming Spaces - into favourite places), and creating desire for roof windows.
Sadness, because I have to say goodbye to the people, who has made my daily life so much better on a normal day, so much more fun on a good day and much more tolerable on the bad days.
But also exitement. To be privileged to work for another company with a strong purpose, and a wish to make life better for people. With a special culture and a strong brand, meant to drive growth.
Plus, a lot of good people to make the days better, more fun and more tolerable🧡
#transformingspaces #oticon #itisallaboutthepeople
