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Lissette Jimenez

Vice President, Strategy & Insights

Lissette Jimenez is a strategic and insightful leader with over 20 years of experience in consumer insights, specializing in delivering actionable insights for the media industry.1 She served as Vice President, Strategy & Insights at NBCUniversal Telemundo Enterprises from June 2019 to April 2023.1

Career Highlights

NBCUniversal Telemundo Enterprises:

  • Led the Consumer Insights team, interpreting data for Telemundo and Peacock brands
  • Developed Hispanic viewer segments, impacting marketing and content development
  • Supported various departments with insights on company initiatives, including elections, education, civic engagement, and The FIFA World Cup1

Previous Roles:

  • Senior Research Director at NBCUniversal Telemundo Enterprises (2015-2019)
  • Senior Programming Research Director at Univision Communications Inc. (2011-2015)
  • Programming Research Manager at Discovery Communications (2007-2011)
  • Roles at MTV Networks, Turner Broadcasting, and Sony Pictures Entertainment1

Education

Lissette holds a Bachelor's degree in Communications from Florida International University, which she completed between 2000 and 2002.1

Throughout her career, Lissette has demonstrated expertise in data analysis, custom research, and providing strategic insights to drive viewership and programming decisions in the Spanish-language media market.1

Highlights

Jan 1 · rocketreach.co
Lissette Perretta Jimenez Email & Phone Number - RocketReach
Lissette Perretta Jimenez Email & Phone Number - RocketReach

Related Questions

What are some of the key strategies Lissette Jimenez has implemented at NBCUniversal Telemundo Enterprises?
How has Lissette Jimenez's work impacted Telemundo's viewership?
What specific insights has Lissette Jimenez provided for Peacock's marketing campaigns?
Can you share examples of Lissette Jimenez's contributions to Telemundo's digital content development?
How has Lissette Jimenez's background in consumer insights influenced her role at NBCUniversal Telemundo Enterprises?
Lissette Jimenez
Lissette Jimenez, photo 1
Lissette Jimenez, photo 2
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Location

Miami, Florida, United States