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Liston Witherill

Helping companies cut carbon @ Watershed. We’re hiring!

Liston Witherill is the Partnerships Lead at Watershed, an enterprise climate platform.1 He joined Watershed in March 2023, focusing on building category-defining partnerships.1 Prior to this role, Witherill served as the Vice President of Business Development at VitalMetrics Group, where he co-led the company to its acquisition by Watershed.12

Witherill has a diverse background in sales, marketing, and environmental science:

  1. He holds a Master of Science in Environmental Science & Management from the University of California, Santa Barbara.1

  2. His career includes roles such as Head of Sales at Gold Front, a category design studio, where he contributed to significant revenue growth.1

  3. Witherill founded Serve Don't Sell, where he developed a consultative sales training program for professional services firms.13

  4. He hosted the Modern Sales Podcast, which became a top 1% ranked sales podcast globally.1

  5. Earlier in his career, he worked in environmental consulting and solar energy.1

Witherill is known for his approach to sales that emphasizes serving clients rather than pushing for deals. He applies a scientific, process-oriented mindset to his work, drawing from his background in environmental science.3

Most recently, Witherill has been part of Watershed's growth, including the company's $100M Series C funding round announced on February 1, 2024.5 He continues to focus on climate-related initiatives and partnerships in his current role.4

Highlights

Nov 17 · parakeeto.com
Liston Witherill: Enhance Sales with Serve Don't Sell - Parakeeto

Related Questions

What are some of the category-defining partnerships Liston Witherill has built at Watershed?
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How does Liston Witherill's experience in sales and business development influence his approach to partnerships?
What inspired Liston Witherill to transition into the field of environmental performance and sustainability?
Liston Witherill
Liston Witherill, photo 1
Liston Witherill, photo 2
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Location

Portland, Oregon, United States