Suggestions
Livio Marcheschi
Product Growth & New Initiatives @ AirHelp - Reforge alumnus - Get access to Growth content --> livmkk.substack.com 🔥
Livio Marcheschi is a seasoned product leader specializing in growth, where marketing, sales, and product intersect. With a solid background in international economics and business, Livio holds over 8 years of experience in B2C and B2B technology startups, having led cross-functional teams for over 4 years.
As an alumnus of the Reforge Growth program, Livio's career journey started in business consulting, delving into financial modeling for venture capital investors and growth marketing analysis, eventually transitioning into product management for growth purposes.
With a strong focus on marketing channel capabilities and KPIs, Livio crafted and launched a no-code early-stage product in the growth sector, specifically in lead generation through the application of funnel and CRO principles in chatbots.
At AirHelp, Livio led the B2B product team through a reorganization, emphasizing platform and growth activities, significantly contributing to 30% of inbound revenues. Currently, he spearheads the AirHelp+ growth team, overlooking the sales of both transactional B2B and subscription B2C products from their launch to adoption and eventual growth.
Livio's responsibilities include managing various facets of the product such as acquisition, onboarding, and post-sales, while also coaching and structuring teams for effective execution alongside marketing and sales departments.
Specializing in growth product management, business strategy, and cross-functional leadership, Livio boasts proficiency in qualitative and quantitative research, experimentation, business cases, market analysis, and team development.
Outside of his professional commitments, Livio shares his insights on product and growth through blogging, mentors product managers across different organizations, and delivers talks on kickstarting growth initiatives.
Livio Marcheschi's expertise lies in shaping and leading cross-functional teams, articulating product vision, goals, and priorities organization-wide, and fostering a culture of growth as a core organizational metric.
Having mentored and trained individuals across various functions and managing diverse product portfolios, Livio brings a wealth of knowledge in understanding marketing channels and their synergy with product development.
Specializing in growth product management, business strategy, and cross-functional leadership, Livio offers a unique blend of skills encompassing discovery, experimentation, business analysis, industry insights, and team leadership among others.
