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Livvy Drake

🦸‍♀️ Sustainable Sidekick supporting environmental changemakers and sustainability ptofs to have more impact and drive behaviour change🌱 ➡️behaviourchangeworkshops.com

Livvy Drake is a sustainability consultant and founder of Sustainable Sidekicks, where she focuses on promoting environmental behavior change among businesses, events, and community leaders. Her work is rooted in the principles of behavioral science, aiming to empower stakeholders to implement effective sustainability strategies outside of traditional environmental circles.12

Background and Career Path

Drake's journey into sustainability began after a transformative experience during a solar eclipse in Australia, which led her to shift her career from the wasteful events industry to sustainable practices. She has since gained extensive experience in areas such as food waste reduction and the management of single-use plastics. Notably, she contributed to significant initiatives like the Refill campaign and worked with various organizations to enhance event sustainability.1

Approach to Behavior Change

Drake emphasizes that true behavior change requires addressing systemic issues rather than solely focusing on individual choices. She advocates for creating green teams within organizations to tackle sustainability challenges collaboratively. Her consultancy work includes developing action plans and providing training workshops aimed at fostering engagement and motivation among participants.13

Current Initiatives

At Sustainable Sidekicks, Livvy Drake offers workshops on creating engaging sustainability policies and behavior change strategies. She also allocates a portion of her consultancy income towards rewilding projects and provides free training opportunities for underrepresented communities in environmental advocacy.5

Drake's insights into sustainability are shared through various platforms, including podcasts and articles, where she discusses barriers to adopting sustainable behaviors and the importance of systemic change in achieving environmental goals.34

Highlights

May 24 · linkedin

Do you want people to get out and vote or vote in a particular way? Here's a tip from behavioural science, that needs to be followed......

DON'T talk about all the people who are not voting

OR all the people voting for the other parties

This will simply reinforce those choices and normalise them

This is because of social norms - people doing what other people do.

Research shows this to be true for voting and many other behaviours.

Election results also affect societal norms post-voting...

...... and if you want to know more about this I'll be sharing more details in my weekly insights email (every week, I share research papers and insights).

https://lnkd.in/e3_X5tkd

I am voting and I'm voting green..... that's the social norm I will be focusing on!

Sian Conway-Wood Green Party of England and Wales Katie Skelton

#election #voting #behaviouralscience

Do you want people to get out and vote or vote in a particular way? Here's a tip from behavioural sc
Apr 19 · linkedin

🫨It bothers me that grassroots activists and small organisations struggle to get funding.

So at Sustainable Sidekicks 10% of all public workshops go to grassroots organisations and 1% of all bespoke workshops go to rewilding.

This year we are supporting: Gaza Sunbirds who are paralympic cyclists distributing aid in Gaza

Compliments of the House (CoTH) who are addressing food waste and food insecurity

SustyVibes who are making sustainability to young people in Nigeria

The Bristol Bike Project who provides bike workshops and reconditioned bikes

Liter of Light who turn bottles into solar lights

Climate Live who are using music to engage people with climate action

@91 Ways who connect people through food in Bristol

Heal Rewilding who are restoring nature on degraded farmland

If you looking for local grassroots organisations to support register with ActionFunder.

Who do you support and why do you love what they do?

Related Questions

What inspired Livvy Drake to transition from the events industry to sustainability consulting?
How does Livvy apply behavioural science principles in her sustainability work?
What are some of the biggest challenges Livvy has faced in her sustainability career?
How does Livvy's work with businesses differ from her work with events and non-profits?
What are some specific examples of successful behaviour change initiatives Livvy has led?
Livvy Drake
Livvy Drake, photo 1
Livvy Drake, photo 2
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Location

United Kingdom