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Lixin Liu
CEO of Keystone
Professional Background
Lixin Liu is a distinguished and innovative leader in the technology and hardware sectors, currently serving as the Head of Hardware at Cobo. Cobo is recognized as a global pioneer in developing infrastructure aimed at making cryptocurrencies and decentralized applications accessible to a wider audience. Under Lixin's stewardship, Cobo Vault was launched in October 2018 as the world’s first all-around secure, military-grade cryptocurrency hardware wallet, which has since set new benchmarks in the industry for security and user experience.
Before joining Cobo, Lixin played a crucial role as a founding member of Hover Camera, where he took on several key leadership positions, including Head of Product and Deputy General Manager. His early contributions to Hover Camera were pivotal in shaping the company’s trajectory, especially during its significant investment from SnapChat. His deep engagement in global marketing and operations at Hover Camera showcased his multifaceted expertise in merging technology with strategic business insight.
Lixin began his professional journey at Unilever, a renowned global consumer goods company, where he honed his management skills as a Management Trainee. His commitment to innovation and excellence led him to co-found Morpheus Lab in 2012, marking it as the first augmented reality (AR) company in China. As CEO, he oversaw the development of groundbreaking AR solutions that paved the way for future advancements in the field.
In addition to these notable roles, Lixin was also among the early employees at Kujiale, which is recognized as the world's largest virtual reality (VR)-based interior design company. During his time there, he spearheaded a pivotal shift from a business-to-consumer (B2C) model to a business-to-business (B2B) approach, which was instrumental in elevating Kujiale to its status as a billion-dollar enterprise in the industry, showcasing Lixin's sharp visionary leadership.
Education and Achievements
Lixin Liu is an alumnus of Zhejiang University, where he completed his Bachelor of Business Administration (B.B.A.) degree in Business Administration. His educational foundation set the stage for his subsequent entrepreneurial successes and leadership roles across various high-tech companies. Lixin’s educational background combined with his extensive experience propels his understanding of business operations and strategies, making him a valuable asset in the tech industry.
Achievements
- Led the development of Cobo Vault, the world's first all-around secure, military-grade cryptocurrency wallet, which has been a significant innovation in the crypto space.
- Played a foundational role at Hover Camera, contributing to its growth and securing investments from major players like SnapChat.
- Co-founded Morpheus Lab, establishing it as the first AR company in China, thereby enhancing the country's technological landscape.
- Key figure in Kujiale's transition to a B2B model that helped the company achieve a billion-dollar valuation, illustrating his adeptness at navigating business pivots and strategic development.
tags=[
Head of Hardware
Cryptocurrency development
Decentralized apps
Cobo Vault
Hover Camera
Product management
Augmented reality
Virtual reality
Business administration
Zhejiang University
B2B strategy
Tech startups
Global marketing
Innovation in tech
Leadership
Entrepreneurship
Morpheus Lab
Kujiale
Consumer tech
Management Trainee at Unilever
