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Liya Safina

Product Design Lead at Free Association

Liya Safina is a digital product and interaction designer based in New York City. Her academic background includes studies in architecture and educational methodology.

She has a bachelor's degree in Design from Belorussian State University and has also studied at the Strelka Institute for Media, Design, and Architecture.

Liya has held various leadership positions in renowned organizations such as Free Association, I&CO, Base Design, ueno., Red Antler, and Pique.

Her professional journey includes roles as a Product Design Lead, UX Design Lead, UX Consultant, Lead UX/UI Designer, Lead Experience Designer, Content Curator + UX, Learning Facilitator, Project Manager, and Researcher.

Liya Safina has also worked as an Architect at MGP, a Board Member + Learning Facilitator at NGO YEC 'Fialta', a Freelance Photographer at Goethe Institut, and a Freelance Designer at Sanofi.

Highlights

Dec 4 · linkedin

Happy to share a massive milestone, kind of mind blown 🤯:

I designed a clothing collection using AI and it was selected to participate in AI Fashion Week '23!

If you know me, you know I'm always tinkering with new technology and trying experimental tools... little did I know that my latest experiment will take me this far.

Voting is currently underway on the #AiFashionWeek platform, as a result of which 5 winners will be determined, and their collections brought to life in the incubator from REVOLVE.

If you'd like to support me (and wear a version of my designs IRL), please vote for me here: https://lnkd.in/gV5ehAzr

I called this collection "Hydro Essence".

Every look was generated via an endless cycle of iterations of 12-16 line prompts specifying location, model, setting, framing, aspect ratio, light, fabric quality, style of photography, vibe and more...

My goal was to use materials that wouldn't be possible without AI.

So I landed on the 3 states of water.

The collection includes garments that capture the lightness of fog and vapor, the shimmering movement of water, with a touch of wet gloss, before finally settling into the delicate, frosted textures that freeze fabric in time.

I like to think of it as a tribute to the resilience and adaptability of water -- reflecting my personal journey from childhood in the frozen heart of Eastern Europe to the warm embrace of Hawaiian shores.

Nov 12 · linkedin

Hey LinkedIn, I’m going on a vacation! And I will 👏 not 👏 be 👏 working 👏 for three whole weeks, hell yes!

Perhaps, a normal statement for someone with full time employment, but not really while being a free agent, obsessed with what you do, always on - to me, this is big 🙏

What this means for you:

More relaxed thoughts from me, more rogue content, and fresher perspectives, because hey, LinkedIn is not work - it’s fun!

If you’re in London, Spain or Portugal, or elsewhere in Europe, hit me up, let’s talk not work 🦋

Related Questions

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Liya Safina
Liya Safina, photo 1
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Location

New York, New York