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Liz Barnes
Director & Principal Consultant - Behavioural Science, Customer Experience, Behaviour Change Marketing - MSc FCIM DipM, UK
Professional Background
Liz Barnes is a distinguished professional with extensive experience across the private, public, and third sectors. With a passion for helping organizations enhance their capabilities, Liz employs her expertise in marketing, behavior change programs, management development, training, and consultancy to create impactful solutions. Her approach integrates behavioral science and customer experience to facilitate effective communication with clients, ultimately aiming to improve organizational performance.
Throughout her career, Liz has demonstrated a profound ability to strategize, advise, and implement initiatives that align with organizations' goals. As a consultant and trainer, she specializes in customer experience and journey mapping, providing insights into customer behavior and preferences. With a strong focus on behavior change, marketing, and business strategy, Liz tailors her strategies to meet the unique needs of each client, resulting in successful outcomes.
Recognized for her warm and energetic training style, Liz is known for her tenacity and professionalism. Her reputation as a respected industry leader is built on her commitment to effective delivery and commercial acumen. Liz's dedication to developing individuals, businesses, and herself reflects her belief in lifelong learning and growth, which she embraces as a vital aspect of her journey.
Education and Achievements
Liz Barnes boasts an impressive academic background, anchored by qualifications that underscore her expertise in marketing and behavioral science. She holds a Master of Science in Behavioral Science, achieving a distinction from the prestigious University of Stirling. Her academic journey also includes a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing (CIM), further solidifying her expertise in this crucial field.
In addition to her postgraduate studies, Liz earned a Bachelor of Science degree in Food Science, Economics, and Marketing from the University of Reading. This educational foundation provides her with a unique perspective on the intersection of consumer behavior and market dynamics. Furthermore, Liz has a Certificate in Education (Post Compulsory Education and Training) from Canterbury Christ Church University, qualifying her as a trainer and educator.
Her commitment to professional development is reflected in her membership with the Global Association of Applied Behavioural Scientists, where she actively engages with the latest research and practices in behavioral science. As a strategic Chartered Marketer and Fellow of the Chartered Institute of Marketing, Liz continuously enhances her knowledge and expertise, keeping her at the forefront of the industry.
Professional Experience
Liz's career trajectory is marked by various leadership positions and impactful contributions to notable organizations. Currently, she serves as the Director at Envoca, where she leads efforts to drive behavior change and improve customer experiences. Her previous roles demonstrate her broad expertise and versatility, having held positions such as Vice Chair for the Charity and Social Marketing Special Interest Group at CIM and Chairman of the Brighton & Hove Business Board at NSPCC.
Her interim role as Marketing and Product Strategy Director at Quest Professional further showcased her ability to strategize and implement effective marketing solutions. Liz's experience as a Management Trainer at The NSMC and Social Marketing Consultant at Brilliant Futures indicate her proficiency in educating and guiding teams through behavior change initiatives.
As the Director of Studies at Oxford College of Marketing, Liz played a pivotal role in shaping the curriculum and guiding students in their marketing education. Her previous tenure as a Marketing Manager and Research Manager at Kimberly-Clark provided her with industry-specific experience, allowing her to develop a keen understanding of market dynamics and consumer insights.
Notable Achievements
- Registered member of the Global Association of Applied Behavioural Scientists.
- Fellow of the Chartered Institute of Marketing, reflecting her commitment to excellence in the field.
- Successfully led organizations in behavior change initiatives that enhanced customer engagement and brand loyalty.
- Key contributor to training programs that have empowered individuals and teams to implement effective marketing and behavior change strategies.
- Recognized for her dynamic and engaging training style, fostering an environment of learning and development that resonates with participants.
- Active involvement in community and charitable organizations, exemplifying her dedication to social improvement and marketing within non-profit sectors.
Overall, Liz Barnes embodies the qualities of a dedicated professional who leverages her educational background, diverse experiences, and industry knowledge to foster growth in individuals and organizations alike. Her lifelong commitment to learning, coupled with her extensive qualifications and impactful career, positions Liz as a leading figure in marketing, behavioral science, and customer experience. Through her consultancy and training initiatives, she continues to inspire others while making significant contributions to her field.
