Suggestions
Liz Bauer
Strategy, CX, Marketing, Brand, IR, PR, Crisis Management, Communications
Professional Background
Liz Bauer is a dynamic and passionate business executive whose career is marked by a strong commitment to stakeholder engagement and strategic growth. With over 30 years of extensive experience, Liz has a proven track record of helping companies thrive through both organic and inorganic growth strategies. Her career has been dedicated to placing key stakeholders—including employees, customers, investors, and communities—at the forefront of decision-making processes. This common-sense approach not only enhances company culture but also drives effective outcomes across the board.
As a recognized leader in her field, Liz has provided strategic counsel to executives and boards, guiding them through significant transitions, including changing ownership structures, leadership transitions, customer initiatives, new product rollouts, and acquisition strategies. Her expertise became particularly invaluable during the COVID-19 pandemic, where she effectively navigated crises, ensuring organizations maintained clear communication and adapted their strategies accordingly. Liz’s ability to think outside the box and develop innovative approaches to problem-solving facilitates the creation of strategic programs that deliver disruptive ideas and impactful campaigns.
In her executive roles, Liz has consistently focused on team development. She believes in fostering teams that are not only business builders but also thought leaders and difference-makers within their organizations. Her approach emphasizes relationship-building, collaboration, diverse ideas, and a commitment to continuous learning. By leading cross-functional teams, she has connected the dots across business silos to forge a common purpose that serves customers and amplifies the voices of her colleagues. This style of leadership is instrumental in creating a work environment where every team member feels valued and engaged.
Education and Achievements
Liz Bauer earned her Bachelor of Science in Business Administration and Journalism from Creighton University. Her educational background laid the foundation for her career, blending the analytical skills of business with the communicative prowess essential for public relations and marketing. Through her career journey, she has not only acquired an impressive professional skill set but has also been recognized for her ability to communicate effectively and stimulate growth in various capacities.
As the Executive Vice President and Chief Marketing & Customer Officer at CSG, Liz has taken on a pivotal role within the organization. Her leadership has directly influenced the strategic direction of the company, emphasizing customer-centric initiatives that drive engagement and loyalty. Prior to this, she held several senior vice president roles at CSG, including Chief Investor Relations & Communications Officer and SVP of Investor Relations & Strategic Communications. Each of these positions allowed her to refine her expertise in managing corporate communications and investor relations, further enhancing her strategic reach within the organization.
Before her tenure at CSG, Liz honed her skills in various roles such as working in marketing at Pride Marketing & Procurement and public relations at Comcast Cable. Additionally, she played a significant role in investor relations, corporate communications, and marketing at CSG, solidifying her comprehensive understanding of how to position companies favorably in the market.
Achievements
Under Liz’s guidance, organizations have embraced innovative marketing strategies, adopted agile response mechanisms to address changing market landscapes, and fostered inclusive environments that celebrate diverse perspectives. Her commitment to developing impactful communication strategies has yielded substantial results in strengthening stakeholder relationships and uplifting organizational profiles in various industries.
Furthermore, Liz's approach to leadership—focusing on collaboration and open dialogue—has not only contributed to business growth but has also inspired teams to connect more meaningfully with each other and with customers. Achievements in her career can be associated with the successful rollouts of new products that have disrupted markets, as well as the establishment of programs that have significantly improved customer satisfaction rates.
Liz’s extensive experience, combined with her thoughtful approach to business strategy and team development, positions her as a leading figure in the fields of marketing, investor relations, and corporate communications. With a career built on trust, innovation, and excellence, she continues to make profound impacts in her current role and beyond.
