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Liz Benjamin
President at Fhitting Room
Liz Benjamin is the President of Fhitting Room, a boutique fitness brand based in New York City.1 Her career at Fhitting Room has been marked by significant growth and progression:
Career at Fhitting Room
Liz joined Fhitting Room in 2013 as the second employee and a founding member of the company.1 Throughout her tenure, she has held various roles:
- FHIT desk (2013-2014): Collaborated with the female founder and CEO to shape the client experience and implement customer relations processes.1
- Studio Ops & Growth Guru (2014-2019): Oversaw operations, implemented booking platforms, and launched digital offerings.1
- Chief Operating Officer (2019-2022): Led the company through the COVID-19 pandemic, launching digital offerings and overseeing the opening of new locations.1
- President (2022-Present): Promoted to this role after Fhitting Room was acquired by New York Sports Club.12
Responsibilities and Achievements
As President, Liz is responsible for all key business and strategic functions, excluding marketing.1 Some of her notable achievements include:
- Successfully opening the first Fhitting Room location within a big-box gym in just 6 months.1
- Collaborating with the NYSC Executive Team to design the company's future roadmap.1
- Overseeing the expansion of Fhitting Room into new markets and doubling the number of locations.2
Background and Other Roles
Beyond her work at Fhitting Room, Liz is committed to supporting female and minority entrepreneurs.1 She:
- Engages in angel investing.1
- Serves as a board member at Foundermade, an early-stage conference platform for new businesses.1
Prior to Fhitting Room, Liz worked as:
- Social Media Marketing Manager at The Hain Celestial Group (formerly BluePrintCleanse).1
- Co-Founder of Mata Hari, a luxury accessories brand.1
Liz Benjamin's journey at Fhitting Room showcases her versatility, leadership skills, and dedication to the fitness industry. Her promotion to President marks a new chapter in the company's growth and expansion plans.
Highlights
“We are thrilled to welcome back many familiar clients while also forging new relationships within the vibrant neighborhood where Fhitting Room first began,” Benjamin tells Athletech News. “The realization of our signature studio experience within an NYSC location has been an exhilarating journey for our dedicated team and our community.” “This achievement serves as a testament to the incredible growth prospects that lie ahead for us in the future,” Benjamin added.
“What better way to celebrate the incredible milestone of our 10-year anniversary than to expand our best-in-class experience to more members in new locations and welcome the New York Sports Club community to Fhitting Room,” Fhitting Room COO Liz Benjamin said in the announcement. “There is great demand for in-person boutique fitness experiences, and Fhitting Room’s standard of preeminent programming, sense of community and operating excellence will deliver that.”
