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Liz Butler

Small business owner, Under the Branches - the solar light project

Professional Background

Liz Butler is a passionate advocate for social and environmental responsibility, best known for founding Under the Branches in 2012. With a vision to make a difference in the world, Liz was inspired by the impressive work of the Australian social enterprise company, Barefoot Power, after she purchased one of their award-winning solar lights in 2010. These lights, which earned the People's Choice Award on ABC’s New Inventors program, became a catalyst for her mission to provide safe and accessible energy solutions to underserved communities.

Under the Branches – the Light Project was born out of Liz's desire to enhance the accessibility of solar-charged lighting products in Australia, particularly those produced by Barefoot Power. Understanding the profound impact that these lights could have in the developing world, she committed herself to not only promoting these products in the Australian market but also to supporting Barefoot Power in achieving their target of reaching 10 million impoverished households worldwide by 2015. Under Liz's leadership, Under the Branches has made significant progress in this mission, contributing to the distribution of one million Barefoot Power lights across the developing world.

Education and Achievements

Liz Butler's academic background is diverse, with a focus on visual arts, design, and photography. She pursued her passion for creativity by studying a Diploma of Illustrative Photography at the Photography Studies College in Melbourne. Additionally, she enhanced her artistic skills with a Diploma of Visual Arts (Art in Public Space) at RMIT University. Liz also holds a Bachelor of Arts in Graphic Design from Swinburne University of Technology, showcasing her strong foundation in visual communication.

Before dedicating her full attention to Under the Branches, Liz gained valuable industry experience in various roles that complemented her creative talents. She served as a Graphic Designer in the Creative Services Team at CSIRO and worked as a Visual Resources Coordinator at the same organization. Moreover, Liz held the position of Senior Graphic Designer at Monash University's Multimedia Production Company, where she leveraged her design acumen to produce high-quality multimedia content. Through these experiences, Liz developed a keen understanding of how design can effectively communicate messages and drive social change.

Social Giving Initiatives

Under the Branches is not solely focused on providing solar lights; it also emphasizes giving back to local communities in Australia. The company has set up several Solar Light Projects in partnership with Australian welfare charities and nonprofit organizations. These initiatives aim to assist the homeless and disadvantaged members of society.

For every ten Firefly lights sold, Under the Branches donates one light to these community programs. This initiative is a testament to Liz's commitment to social responsibility and her belief in the power of giving. A significant milestone was set in mid-2013 when Under the Branches aimed to have 60-70 lights prepared for donation to the Sacred Heart Mission in Melbourne, ensuring support for the homeless and vulnerable individuals in society. Through these projects, Liz and her team at Under the Branches are making a tangible impact on people's lives, providing them not only with light but also with hope and empowerment.

Achievements

  • Founder of Under the Branches, advancing the reach of Barefoot Power solar lights in Australia.
  • Promoted and facilitated the distribution of one million solar lights to impoverished communities worldwide.
  • Established social giving initiatives such as the Solar Light Projects for welfare charities and nonprofits in Australia, supporting the homeless and disadvantaged.
  • Achieved significant community impact through the donation of solar lights, helping to illuminate the lives of those in need.
  • Fostered partnerships with organizations like the Sacred Heart Mission in Melbourne to further assist vulnerable populations.

Related Questions

How did Liz Butler's early experiences with Barefoot Power influence her decision to start Under the Branches?
What are some of the key challenges Liz faced while establishing Under the Branches?
In what ways does Under the Branches measure the impact of its social giving initiatives?
How has Liz Butler's educational background in graphic design and visual arts contributed to her success in promoting solar lighting products?
What future projects or expansions does Liz Butler envision for Under the Branches and its mission?
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Location

Greater Melbourne Area