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Liz DeAngelis

Programmatic for Good

Overview

Liz DeAngelis is a highly accomplished professional dedicated to leveraging digital marketing strategies to drive impactful social change. Serving as the Head of Programmatic and Data for Good programs at the Ad Council, she plays a pivotal role in advancing the organization’s media strategies to maximize outreach and effectiveness. With a passion for bridging the gap between advanced marketing techniques and community service, Liz has effectively spearheaded initiatives that address some of society's most pressing challenges.

Professional Background

Liz’s journey in the marketing industry spans over a decade, during which she has honed her skills in various media-related roles. As the Vice President of Growth & Managed Platforms at the Ad Council, she has led innovative projects that intertwine performance marketing with philanthropic efforts. Notably, Liz was integral to the launch of donated media private marketplaces aimed at supporting COVID-19 and COVID-19 vaccine campaigns. This initiative showcased her ability to adapt and respond to urgent societal needs through strategic marketing initiatives.

Before stepping into her current leadership role, Liz served as the Director of Growth & Emerging Media at the Ad Council, where she played a crucial part in developing cutting-edge media strategies that empower non-profit organizations and initiatives focused on social good. Her previous experience as Media Planning Lead at Huge further solidified her expertise in crafting campaigns that resonate with diverse audiences.

Liz's earlier career highlights include impactful roles at Vizeum as Associate Media Director and Carat USA, where she occupied various positions including Supervisor, Planning and Associate, Planning. She also gained experience in the mobile marketing realm as a Media Planner & Buyer at M&C Saatchi Mobile. Each position has contributed to her depth of knowledge in both traditional and digital media landscapes, making her a versatile asset in any marketing team.

Education and Achievements

Zestful about her educational background, Liz DeAngelis holds a Bachelor of Arts in English with a focus on Creative Writing from Georgia Southern University and another Bachelor of Arts in English Language and Literature from Georgia State University. Her rich academic foundation in the arts enhances her storytelling capabilities, allowing her to weave compelling narratives that strengthen the campaigns she manages. This literary background also fosters her creativity and critical thinking skills, which are invaluable in the fast-paced world of marketing.

Notable Contributions

Throughout her career, Liz has been a strong advocate for advancing diversity and inclusion within the marketing industry. By championing causes and aligning them with strategic media efforts, she is committed to ensuring that underrepresented voices are heard and amplified in public discourse. Her work not only elevates brands but also enhances the collective narrative surrounding social issues, bridging gaps through targeted communication.

In conclusion, Liz DeAngelis is not only a leading figure in the programmatic and digital marketing landscape but also a passionate advocate for social change. Her professional history, rooted in both creativity and strategic thinking, empowers her to effectively deploy digital marketing solutions for the betterment of society. Liz's dedication to her work and her community exemplifies the spirit of service and innovation, making her a standout leader in the nonprofit sector and beyond.

Related Questions

How did Liz DeAngelis spearhead the launch of donated media private marketplaces for COVID-19 campaigns?
What strategies has Liz implemented to bridge traditional marketing with social good initiatives during her time at the Ad Council?
In what ways has Liz DeAngelis's education in English and Creative Writing influenced her marketing career?
What are the key challenges Liz faces in her role as Head of Programmatic and Data for Good programs at the Ad Council?
How does Liz leverage her experience in performance marketing to benefit non-profit organizations?
Liz DeAngelis
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Location

New York, New York, United States