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Liz Lacey

Vice President, Sales Marketing at Pandora

Liz Lacey is a seasoned marketing professional currently serving as the Vice President of Sales Marketing at Pandora, a position she has held since April 2022. Her role involves leading marketing initiatives that promote Pandora's advertising solutions and enhance brand visibility in the competitive audio streaming landscape.

Professional Background

  • Current Position: Vice President, Sales Marketing at Pandora (April 2022 - Present)
  • Previous Role: Vice President, B2B Marketing at SiriusXM (December 2015 - April 2022), where she was responsible for marketing across SiriusXM Media's portfolio of audio brands.
  • Earlier Experience:
    • Senior Vice President, Director of Digital Activation and Investment at Starcom MediaVest Group (2010 - 2015).
    • Senior Partner, Communications Strategy Director at Mediaedge (1998 - 2010).

Education

Liz holds a Bachelor of Business Administration in Marketing & Communications from Roanoke College, where she studied from 1993 to 1997.

Skills and Expertise

Lacey has extensive experience in B2B marketing, digital strategy, and media planning. She is known for her insights-driven storytelling approach and has led teams focused on creating impactful marketing campaigns that resonate with advertisers. Her work emphasizes the effectiveness of audio advertising in driving business results for brands.

Additional Information

Lacey is based in New York, New York, and is recognized for her contributions to the marketing field, particularly in leveraging data to enhance advertising strategies.

Highlights

Liz Lacey | Notable Leaders in Advertising-Marketing-PR 2023 - Crain's New York Business
Jul 6 · Adweek
How Brands Can Tap Into the IRL Energy of This Summer's Events - Adweek
How Brands Can Tap Into the IRL Energy of This Summer's Events - Adweek

Related Questions

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Liz Lacey
Liz Lacey, photo 1
Liz Lacey, photo 2
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Location

New York, New York