Sign In

πŸš€ Liz Mason

Catalyst for innovation with a human-centric focus, Founder of High Rock

Liz Mason is the CEO and Founder of Rebel Rock, a company specializing in providing customized accounting solutions for cannabis businesses. She is also a Certified Public Accountant (CPA) licensed in Nevada and Arizona.

Education and Career

Liz graduated summa cum laude from the University of Nevada, Reno, with a Bachelor's degree in Accounting and Finance, completing her studies in just three years. She furthered her education with a Master's degree in Information Management from Arizona State University, driven by her curiosity about technology and innovation.14

Before founding Rebel Rock in January 2019, Liz held various roles in accounting and tax management at national firms. She also founded High Rock Accounting, another cloud-based accounting firm, in February 2014, focusing on enhancing accounting operations and improving business efficiency.235

Community Involvement and Interests

In addition to her professional endeavors, Liz is actively involved in the technology startup community in Phoenix, where she frequently speaks at events and serves on several boards. She is known for her adventurous spirit, often traveling to explore new cultures with her partner and young son.124

Liz's commitment to innovation and entrepreneurship is evident in her work, as she seeks to disrupt traditional accounting practices and support fellow entrepreneurs in their ventures.23

Highlights

Aug 11Β Β·Β linkedin

Next week, I have the absolute honor of being a keynote presenter at #Xerocon.

I get to tell a story of reckless optimism, innovation, experimentation, failure, and success.

I get to tell the story of #CAS at High Rock Accounting. I get to tell you how we proved our assumptions wrong (then right), burned expectations, and built a successful business from the ashes. I get to tell the age-old story of a Phoenix.

I get to tell the story of how amazing humans have supported the dream of a different type of firm over the years (Caitlin McGowan, Jan Haugo, 🐠 Rachel Fisch, CPB, Brandy Jordan, Michael Gadarian) and how our current leadership team (Melissa K. Diaz, CPA, Jay Kimelman, CPA, Chris Geno, Kristy Monahan, Shawn Elliott) is taking that foundation to the next level.

I get to tell the story of building a profitable CAS firm.

Join me and Xero: https://bit.ly/3OAN82p

Jul 10Β Β·Β linkedin

Hi. Nicholas Pasquarosa what did you have for lunch today?

Related Questions

What inspired Liz Mason to start Rebel Rock?
How does Liz Mason balance her professional and adventurous life?
What are some of Liz Mason's notable achievements in the accounting industry?
How does Rebel Rock specifically help cannabis companies?
What unique technologies does Rebel Rock implement for its clients?
πŸš€  Liz Mason
πŸš€  Liz Mason, photo 1
πŸš€  Liz Mason, photo 2
AddΒ toΒ myΒ network

Experience

CEO + Founder at High Rock Accounting (Feb 2014 - Present)
CEO + Founder at Rebel Rock (Jan 2019 - Present), Xero National Ambassador at Xero (Oct 2018 - Present); Editor at Tax Practice News (Jan 2020 - Dec 2021); CEO + Founder at TakleHR (Apr 2019 - Dec 202 at McGladrey (Aug 2009 - Aug 2012)

Education

Masters of Science in Information Management from Arizona State University (2009 - 2010); Bachelor of Science in Business Administration, Accounting and Finance from University of Nevada, Reno (2003 -

Location

Scottsdale, Arizona, United States