Suggestions
π Liz Mason
Catalyst for innovation with a human-centric focus, Founder of High Rock
Liz Mason is the CEO and Founder of Rebel Rock, a company specializing in providing customized accounting solutions for cannabis businesses. She is also a Certified Public Accountant (CPA) licensed in Nevada and Arizona.
Education and Career
Liz graduated summa cum laude from the University of Nevada, Reno, with a Bachelor's degree in Accounting and Finance, completing her studies in just three years. She furthered her education with a Master's degree in Information Management from Arizona State University, driven by her curiosity about technology and innovation.14
Before founding Rebel Rock in January 2019, Liz held various roles in accounting and tax management at national firms. She also founded High Rock Accounting, another cloud-based accounting firm, in February 2014, focusing on enhancing accounting operations and improving business efficiency.235
Community Involvement and Interests
In addition to her professional endeavors, Liz is actively involved in the technology startup community in Phoenix, where she frequently speaks at events and serves on several boards. She is known for her adventurous spirit, often traveling to explore new cultures with her partner and young son.124
Liz's commitment to innovation and entrepreneurship is evident in her work, as she seeks to disrupt traditional accounting practices and support fellow entrepreneurs in their ventures.23
Highlights
Next week, I have the absolute honor of being a keynote presenter at #Xerocon.
I get to tell a story of reckless optimism, innovation, experimentation, failure, and success.
I get to tell the story of #CAS at High Rock Accounting. I get to tell you how we proved our assumptions wrong (then right), burned expectations, and built a successful business from the ashes. I get to tell the age-old story of a Phoenix.
I get to tell the story of how amazing humans have supported the dream of a different type of firm over the years (Caitlin McGowan, Jan Haugo, π Rachel Fisch, CPB, Brandy Jordan, Michael Gadarian) and how our current leadership team (Melissa K. Diaz, CPA, Jay Kimelman, CPA, Chris Geno, Kristy Monahan, Shawn Elliott) is taking that foundation to the next level.
I get to tell the story of building a profitable CAS firm.
Join me and Xero: https://bit.ly/3OAN82p
Hi. Nicholas Pasquarosa what did you have for lunch today?
