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Liz Rutgersson

Chief Executive Officer at iProspect NA

Liz Rutgersson is the CEO of iProspect North America, a position she assumed in 2023.4 With over 17 years of experience in the media industry, Liz is a seasoned leader known for her expertise in building innovative media teams and driving data-driven performance strategies.12

Career Highlights

Liz has held several key positions throughout her career:

  • CEO, iProspect North America (current role)4
  • Chief Media Officer at Merkle1
  • Various roles including Paid Search Executive, Client Service Director, Head of Programmatic & Paid Social, VP of Media & Strategy, and SVP of Media & Operations in both EMEA and US markets5

Expertise and Focus

Liz is recognized for her:

  • Strong industry voice on data-driven performance media1
  • Passion for building innovative media teams1
  • Focus on diversity, equity, and inclusion1
  • Belief that data and identity should fuel all media decisions2
  • Emphasis on customer experience in marketing strategies1

Leadership at iProspect

In her role as CEO of iProspect North America, Liz is leading the integration of Merkle Media with iProspect, creating a powerful combination of performance marketing capabilities.4 She aims to position iProspect as an agency that:

  • Generates demand at every media intersection3
  • Utilizes identity-first decision making powered by Merkury, dentsu's data and identity platform3
  • Delivers relevant and frictionless brand experiences that drive growth3

Background and Education

Liz holds a degree in International Business, which has contributed to her diverse portfolio of experience in the media industry.15

Liz Rutgersson's leadership is expected to play a crucial role in shaping iProspect's future as a full-service media agency that combines performance expertise with customer-centric strategies in the evolving digital marketing landscape.3

Highlights

Liz Rutgersson - Brand Innovators
Liz Rutgersson - Brand Innovators
Aug 13 · siriusxmmedia.com
“Turn a negative to a positive,” Liz Rutgersson from iProspect
“Turn a negative to a positive,” Liz Rutgersson from iProspect
Jan 30 · instagram.com
This week, at IAB's Annual Leadership Meeting our iProspect North ...
Jan 5 · iprospect.com
Meet the Evolved iProspect with Merkle
Dec 8 · lbbonline.com
5 Minutes with… Danielle Gonzales | LBBOnline
Oct 5 · businesswire.com
Newly Relaunched Full-Service Media Agency iProspect Taps ...
Mar 28 · ExchangeWire
Facebook & Google: The Duopoly's Dominance Increases - ExchangeWire

Related Questions

What are Liz Rutgersson's key achievements at iProspect?
How did Liz Rutgersson's role at Merkle prepare her for her current position at iProspect?
What are Liz Rutgersson's main priorities for iProspect North America?
How does Liz Rutgersson incorporate diversity, equity, and inclusion into her leadership style?
What innovative media strategies has Liz Rutgersson implemented at iProspect?
Liz Rutgersson
Liz Rutgersson, photo 1
Liz Rutgersson, photo 2
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Location

New York, New York, United States