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Liz Rutgersson
Chief Executive Officer at iProspect NA
Liz Rutgersson is the CEO of iProspect North America, a position she assumed in 2023.4 With over 17 years of experience in the media industry, Liz is a seasoned leader known for her expertise in building innovative media teams and driving data-driven performance strategies.12
Career Highlights
Liz has held several key positions throughout her career:
- CEO, iProspect North America (current role)4
- Chief Media Officer at Merkle1
- Various roles including Paid Search Executive, Client Service Director, Head of Programmatic & Paid Social, VP of Media & Strategy, and SVP of Media & Operations in both EMEA and US markets5
Expertise and Focus
Liz is recognized for her:
- Strong industry voice on data-driven performance media1
- Passion for building innovative media teams1
- Focus on diversity, equity, and inclusion1
- Belief that data and identity should fuel all media decisions2
- Emphasis on customer experience in marketing strategies1
Leadership at iProspect
In her role as CEO of iProspect North America, Liz is leading the integration of Merkle Media with iProspect, creating a powerful combination of performance marketing capabilities.4 She aims to position iProspect as an agency that:
- Generates demand at every media intersection3
- Utilizes identity-first decision making powered by Merkury, dentsu's data and identity platform3
- Delivers relevant and frictionless brand experiences that drive growth3
Background and Education
Liz holds a degree in International Business, which has contributed to her diverse portfolio of experience in the media industry.15
Liz Rutgersson's leadership is expected to play a crucial role in shaping iProspect's future as a full-service media agency that combines performance expertise with customer-centric strategies in the evolving digital marketing landscape.3
Highlights
As I focus on my new role as CEO for iProspect North America, I could not be more excited for what’s ahead for the evolved agency, bringing together the talent and clients from Merkle’s media practice and iProspect. The team and I are well positioned to connect identity, performance, media, and CX together to accelerate decisions and bring brands to market with speed and integrity. Read more about what’s next for iProspect in the Q+A I did with the incredible Amanda Moore in Adweek:
I'm thrilled to take on the role of CEO, iProspect North America, leading the US integration of our Merkle Media team with a brand I've admired my entire career. For our clients, we bring together our performance powerhouses to build an agency for the future: founded in identity and performance, powered by AI, and fueled by a team that brings media to the heart of the customer journey. https://lnkd.in/ee3JKTdp
