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Liz Rutgersson
Chief Executive Officer at iProspect NA
Liz Rutgersson is the CEO of iProspect North America, a position she assumed in 2023.4 With over 17 years of experience in the media industry, Liz is a seasoned leader known for her expertise in building innovative media teams and driving data-driven performance strategies.12
Career Highlights
Liz has held several key positions throughout her career:
- CEO, iProspect North America (current role)4
- Chief Media Officer at Merkle1
- Various roles including Paid Search Executive, Client Service Director, Head of Programmatic & Paid Social, VP of Media & Strategy, and SVP of Media & Operations in both EMEA and US markets5
Expertise and Focus
Liz is recognized for her:
- Strong industry voice on data-driven performance media1
- Passion for building innovative media teams1
- Focus on diversity, equity, and inclusion1
- Belief that data and identity should fuel all media decisions2
- Emphasis on customer experience in marketing strategies1
Leadership at iProspect
In her role as CEO of iProspect North America, Liz is leading the integration of Merkle Media with iProspect, creating a powerful combination of performance marketing capabilities.4 She aims to position iProspect as an agency that:
- Generates demand at every media intersection3
- Utilizes identity-first decision making powered by Merkury, dentsu's data and identity platform3
- Delivers relevant and frictionless brand experiences that drive growth3
Background and Education
Liz holds a degree in International Business, which has contributed to her diverse portfolio of experience in the media industry.15
Liz Rutgersson's leadership is expected to play a crucial role in shaping iProspect's future as a full-service media agency that combines performance expertise with customer-centric strategies in the evolving digital marketing landscape.3


