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Liz Weldon
VP Global Women’s Brand Management at Nike
Liz Weldon is the Vice President of Global Women's Brand Management at Nike. She plays a key role in shaping Nike's strategy and initiatives focused on women's products and brand experiences.
Career at Nike
Weldon has held various leadership positions at Nike, including:
- VP Global Women's Brand Management (current role)
- Previously worked on collaboration projects with creative industry leaders like Virgil Abloh, Sacai, Simon Jacquemus, and Billie Eilish2
Key Initiatives
Under Weldon's leadership, Nike Women has been focusing on several important areas:
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Increased Investment: Nike has doubled its investments in women's innovations since the last World Cup.1
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Inclusivity and Representation: Weldon emphasizes the importance of making women feel seen and reflecting global shifts in the brand's approach.1
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Product Innovation: Working on developing products that cater to women's specific needs, such as leak protection period shorts.2
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Holistic Approach: Expanding the definition of sport to include overall well-being, fitness, and lifestyle.2
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Nike Well Collective: Launched this initiative to offer resources for personal fitness journeys.3
Philosophy and Approach
Weldon's approach to her role includes:
- Listening to Women: She spent time hearing directly from women about what was missing in sportswear for them.1
- Championing Women's Voices: Using Nike's platform to amplify and accelerate progress for women.1
- Inclusive Design: Focusing on fit and inclusivity in sizing to serve women of all shapes, sizes, and journeys.1
Weldon is based in Lake Oswego, Oregon4, and her educational background includes attending Rutgers University–New Brunswick.5
Highlights
Introducing Nike Well Collective…… Working on this one has been a dream come true and many years in the making, so I’m beyond excited to see this come to life today! The team behind this one is full of passion, grace, kindness, brilliance, positivity, collaboration and a true desire to serve all humans to live a healthy life! I’m truly grateful to the team and our collective of partners that have been with us on such a meaningful journey! The best part is what this can offer EVERYBODY on a daily basis on their personal fitness journey! Robyn Winans Alicia Jenkins Kamauri Yeh Anie Hong Allie Higgins Brian Carter - please keep tagging to celebrate everyone.
