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Liz Zavaleta

CX - Customer Experience Automation - CMO - SaaS

Professional Background

Liz Zavaleta is a dynamic marketing professional and entrepreneur renowned for her expertise in articulating enterprise value. With a rich career spanning various high-profile positions, Liz has become a pivotal figure in the marketing landscape of Latin America. Currently serving as the Senior Director of Marketing for the LATAM region at yellow.ai, Liz leads initiatives that leverage cutting-edge technology to transform customer experience (CX) in meaningful ways for Latin American brands.

Before her current role, Liz held several significant positions at Oracle, where she served as the Marketing Senior Manager, later elevating to the role of Marketing Director. During her tenure, she played a critical role in steering strategic marketing initiatives, which substantially enhanced the company's presence in the Latin American market. Additionally, she worked as the Go-to-Market Senior Manager for Systems at Oracle, demonstrating her ability to create successful market entry strategies.

Her impressive career also includes a notable tenure at Hewlett Packard Enterprise (HPE), where she held various leadership roles including WW Solutions & Strategic Marketing for Digital Programs. Liz's contributions at HPE, from Global Campaign Manager to Director of Country Marketing & Alliances, underscore her versatile skill set and commitment to driving business growth through innovative marketing solutions. Throughout her remarkable career, Liz has showcased a keen ability to harness technology to foster customer engagement and drive organizational success.

Education and Achievements

Liz's educational background is as distinguished as her professional journey. She holds a Bachelor's degree in Computer Science from Universidad Iberoamericana in Mexico City, which provided her with a solid foundation in technology that complements her marketing expertise. Continuing her education, she earned a Master of Science in Operations Research from the same university, further enhancing her analytical skills crucial for strategic decision-making in marketing.

Her executive education includes an intensive Executive Marketing Program at the prestigious Wharton Business School, solidifying her strategic marketing knowledge. Additionally, she studied Master en Gamificación y Narrativa Transmedia at IEBS, equipping her with the tools to utilize gamification and storytelling techniques to enhance customer engagement.

Notable Achievements

Throughout her career, Liz has received recognition for her forward-thinking approach and commitment to enhancing customer experiences. Her work is grounded in the belief that the integration of technology in marketing practices will play a crucial role in shaping not only business growth but also social inclusion in Latin America. By focusing on the confluence of technology and human dynamics, she aims to support brands in fostering a sustainable and socially responsible marketplace.

Liz is dedicated to the belief that the greatest challenge in the next few years will be to effectively interpret, institutionalize, and implement technologies that can enhance customer experience while fostering social equity and environmental sustainability. Through her guidance, she seeks to inspire organizations to embrace these challenges with enthusiasm and innovation.

Outside of her professional pursuits, Liz lives in Mexico City with her son, Leon David, and her two beloved dogs, Haru and Argos. Haru, a rescue from the street, reflects Liz’s compassionate nature, while Argos, an energetic Australian Shepherd, adds a lively spirit to her family. When she’s not engaging in transformative marketing strategies, Liz enjoys a variety of hobbies including playing golf, writing stories, gardening, and tackling DIY projects around her home. Her fascination with creativity is evident both in her professional work and personal interests, embodying a holistic approach to success in both realms.

Related Questions

How did Liz Zavaleta develop her expertise in customer experience technology?
What inspired Liz Zavaleta to focus on transforming brands within Latin America?
In what ways has Liz Zavaleta's education influenced her marketing strategies?
What challenges does Liz Zavaleta foresee in the marketing landscape of Latin America?
How does Liz Zavaleta balance her professional career with her hobbies and family life?
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Location

Mexico City, Mexico