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Liza Sperling

Head of Product Marketing @ Upwork - Strategic product marketing leader & team builder - I am hiring!

Liza Sperling is a seasoned B2B marketing executive with over 15 years of experience. She currently serves as the Head of Product Marketing at Upwork, where she leads the product marketing team and is responsible for strategic product marketing initiatives. Prior to her role at Upwork, she held key positions at companies like Stack Overflow and SparkPost, where she built and scaled product marketing teams and drove significant growth through strategic go-to-market strategies.

Key Highlights:

  • Experience: Over 15 years in B2B marketing, with a focus on product marketing and go-to-market strategies.
  • Roles:
    • Head of Product Marketing at Upwork (July 2019 - Present)
    • VP of Product Marketing at SparkPost (January 2018 - July 2019)
    • Head of Product Marketing at Stack Overflow (2016 - 2018)
  • Expertise: Defining and executing results-driven go-to-market strategies, scaling teams, and driving complex cross-functional projects.
  • Education: Bachelor of Arts in Political Science from Duke University.
  • LinkedIn Profile: Available under the username lizasperling.

Liza Sperling is known for her entrepreneurial spirit, cross-functional problem-solving skills, and ability to empower users through technology. She emphasizes the importance of positioning and messaging in product marketing, highlighting that positioning informs all messaging and is crucial for aligning internal stakeholders on how to communicate externally.12

Highlights

Aug 15 · linkedin

As someone who recently rediscovered the power of journaling, this article made my day! While AllSwell Creative workshops sound fantastic, you don't have to wait for a workshop to start journaling. All you need is a pen, paper, and 30 minutes a day to write about whatever is on your mind. The practice pays off with clarity, focus, and a better understanding of yourself and others.

Mar 31 · linkedin

I had a great discussion with Nupur Bhade Vilas on the PMM Interviews Podcast cc Sharebird . I’d love your thoughts on product marketing interviews. You can check out the link to the in the comments.

Related Questions

What are Liza Sperling's key achievements at Upwork?
How did Liza Sperling contribute to the growth of Stack Overflow's Product Marketing team?
What strategies does Liza Sperling use to build and scale product marketing teams?
Can you provide examples of successful go-to-market strategies led by Liza Sperling?
What are Liza Sperling's thoughts on the importance of positioning and messaging in product marketing?
Liza Sperling
Liza Sperling, photo 1
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Location

San Francisco, California