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Liza Sperling

B2B Product Marketing & GTM Executive | Leader, Storyteller, & Revenue Driver

Liza Sperling is a seasoned B2B marketing executive with over 15 years of experience in product marketing leadership, specializing in VC-backed SaaS startups and boasting four successful exits. With a strong track record of building and scaling high-impact product marketing teams, Liza is known for her strategic thinking, leadership, and collaboration skills. She thrives on solving customer problems in dynamic, fast-paced environments. Liza's core expertise lies in GTM strategy, positioning, messaging, storytelling, and leveraging market and customer insights to drive product strategy and campaigns.

Highlights

Aug 15 · linkedin

As someone who recently rediscovered the power of journaling, this article made my day! While AllSwell Creative workshops sound fantastic, you don't have to wait for a workshop to start journaling. All you need is a pen, paper, and 30 minutes a day to write about whatever is on your mind. The practice pays off with clarity, focus, and a better understanding of yourself and others.

Mar 31 · linkedin

I had a great discussion with Nupur Bhade Vilas on the PMM Interviews Podcast cc Sharebird . I’d love your thoughts on product marketing interviews. You can check out the link to the in the comments.

Liza Sperling
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Location

San Francisco, California, United States