Suggestions
Lloyd J. Mintz
Brand-Building & Licensing Executive
Lloyd Mintz is the Senior Vice President and Head of Global Consumer Products at Kartoon Studios (TOON), bringing over 20 years of extensive experience in licensing, merchandising, and business development to the role. He is recognized for his expertise in leveraging brand equity through licensing and has successfully built comprehensive global consumer product programs for various brands within the company.1
Before joining Kartoon Studios, Mintz operated his own consultancy, where he negotiated over 150 licensing agreements that resulted in more than $700 million in retail sales across multiple brand owners and manufacturers. His prior roles include serving as Executive Vice President of Licensing at Galaxy Brands and Vice President of Domestic Corporate Licensing at Hasbro, where he was instrumental in licensing classic game brands like Monopoly to slot machine manufacturers. His career began at Disney Consumer Products, overseeing major toy programs for iconic properties such as The Lion King and Aladdin.12
Mintz holds a degree from Wesleyan University and an M.B.A. from UCLA's Anderson School of Management.1 His professional focus centers on brand building and global licensing management within the consumer goods sector, positioning him as a key player in the industry.2
Highlights
Are Phygitals Licensing’s Next Frontier?
Phygitals--the pairing of physical and digital collectibles--hold tremendous potential as the next frontier for licensors whose properties enjoy a robust collector fanbase.
The possibilities of where phygitals could evolve are limited only by the imagination. VeVe’s Stan LeeÒ Drop 1 debuting at SDCC, in partnership with Multiverse Clothing, incorporates multiple levels of discovery and reward, starting with a limited-edition and numbered apparel collection utilizing the art of three renowned contemporary artists. The purchase of a piece of apparel immediately unlocks two digital collectibles from VeVe.
Once in receipt of their physical apparel, consumers will uncover a QR code that provides access to purchase a moderately priced but high value, and very limited edition, art print that is signed by one of the respective artists. Each artist-signed print is limited to an edition size of 20 for a total of 60 pieces. So some fans are going to find that they’ve secured a valuable piece of art for a fraction of the market price. That’s one of many possible ways to reward fans who make the effort.
Phygitals have been done in limited fashion with collectible figures but never with soft goods being positioned as both a wearable and a numbered collectible. I can see even more utility for future phygital drops where the digital representation of the apparel collectible could be used to outfit a consumer’s avatar in gaming scenarios or as part of their customized Bitmoji.
Much as the introduction of MONOPOLYÒ and Wheel of FortuneÒ slot machines unlocked an avalanche of creative licensed applications in the early 2000’s, I hope the Stan Lee phygital drop will mark the beginning of a wave of innovation in this emerging space for licensors to extend their brand’s engagement with fans and create a highly profitable new niche in the industry.
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