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Logan Schwartz
Consumer Growth Investor | Forbes 30 Under 30
Logan Schwartz is a Vice President and key member of the investment team at GroundForce Capital, a firm that focuses on investing in consumer-driven businesses with a particular emphasis on health, wellness, and sustainability.15
Professional Background
Logan's career in finance and investing includes:
- Current role as VP at GroundForce Capital, where he is actively involved in shaping strategy, sourcing new investment opportunities, and working closely with portfolio companies to drive growth.15
- Prior experience as an investment professional at Vance Street Capital, a middle-market private equity firm.1
- Started his finance career at Evercore, a leading global independent investment bank.1
- Previously worked as a Deals Strategy consultant at PwC.1
Education and Recognition
Logan completed his undergraduate degree from Indiana University's Kelley School of Business.37 His professional achievements include:
- Named to the Forbes 30 Under 30 List in the Food & Beverage category in 2022.68
- Promoted to VP at GroundForce Capital (formerly known as PowerPlant Partners) in 2022.2
Personal Interests
Logan has a passion for health and wellness, which aligns with GroundForce Capital's focus areas. He has shared personal experiences related to fitness, including a four-month body transformation where he significantly improved his body composition.4
At GroundForce Capital, Logan combines his passion for creativity and helping others with his professional skills in investing and business growth. He is known for his ability to partner with entrepreneurs and leverage his experience to support the development of consumer-focused brands and organizations.15
Highlights
What a ride aboard the OWYN rocketship the past 3.5 years 🚀 As an avid OWYN consumer from their earliest days, it’s brought me such joy to experience their explosive success firsthand. The biggest shoutout to Mark O. and the incredible OWYN team (Matt, Neve, Bradford, and countless others + Blodin in the early days!) for your partnership, collaboration, and many learnings and laughs along the way. Working with a team like you all is what it’s all about!!
So excited to partner with Laura Modi, Sarah Hardy and the rest of the incredible team at Bobbie! This transformational transaction positions the Company as the leading vertically integrated organic infant nutrition platform - strengthening Bobbie's quest to forge a better solution for parents when it comes to feeding their loved ones in their earliest days.
