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Logan Smith

APAC Digital Marketing, CRM & Ecommerce I Digital Transformation & Innovation

Logan Smith is an accomplished digital marketing, CRM, and ecommerce consultant with a wealth of experience in guiding brands through digital transformation initiatives in the US, EMEA, and APAC regions.

His expertise lies in crafting and implementing strategies for integrated marketing campaigns aimed at enhancing brand value, as well as attracting and retaining new customers.

Logan is skilled in devising digital analytics and media measurement frameworks that are closely aligned with business goals, driving performance and insights.

His adeptness in internal and external communication has facilitated the development of robust partnerships with cross-functional teams, agencies, and strategic collaborators.

With a solid background in MarTech and AdTech integration, Logan has played a pivotal role in driving digital transformations within organizations.

Educationally, Logan holds a Master of Arts degree from King's College London and a Bachelor of Science in Journalism from the University of Florida.

Throughout his career, he has held key positions including Associate Director at Abbott, APAC Digital & CRM Lead at Abbott, Strategy Director at Edelman, Digital Strategy Lead at MullenLowe Singapore, and various roles at other renowned organizations.

His professional journey also includes roles such as Digital Account Director at Weber Shandwick, Account Director at Edelman, Senior Account Manager at Edelman, and positions at Ketchum Pleon, TARA Ink., Coral Springs Center for the Arts, and Professional Facilities Management.

Logan's wealth of experience and diverse skill set make him a valuable asset in the realms of digital marketing, CRM, and ecommerce, driving business growth and success.

Logan Smith
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Location

Singapore