Suggestions
Logan Underwood
CEO & Co-Founder at Adauris
Logan Underwood is the CEO and Co-Founder of Ad Auris, a company focused on transforming web content into audio experiences. Based in Vancouver, British Columbia, Underwood has been in this role since August 2020. Ad Auris is backed by notable investors including Morgan Stanley, Google, and various venture capital firms.1
Underwood has a diverse background in finance and business development. He has held positions such as Summer Analyst on the Innovation Team at Ontario Teachers' Pension Plan and Director of Business Development at Arzela, where he worked on projects with major companies like Google and the WNBA. He also participated in prestigious entrepreneurship programs, including the NEXT Canada program and the XX New Normal Cohort.1
In terms of education, Underwood holds a dual Bachelor's degree in International Business and Finance from the Sauder School of Business and Sciences Po, a highly regarded institution in international relations.1
Highlights
📊 Ever wonder how business decision-makers consume content? According to recent research, they listen to a whole lot of podcasts!
Here are some key take-aways from two recent articles by Signal Hill Insights and Jeff Vidler on the listening habits of business executives:
🎧 𝐇𝐞𝐚𝐯𝐲 𝐋𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠: 83% of senior executives listen to podcasts weekly, compared to 66% of other monthly listeners. They are more than 2x as likely to be “power listeners,” consuming at least 5 hours weekly (29% vs. 13%).
📍𝐋𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬: 64% listen while relaxing at home, 68% while commuting by car/truck, 29% while traveling by plane or train, and 51% while working out or exercising.
🎙️ 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: Senior executives primarily use Spotify (24%) and Apple Podcasts (23%), with fewer favoring YouTube (18%).
🎨 𝐆𝐞𝐧𝐫𝐞 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬: Business podcast listeners show a strong preference for technology, indexing at 202 (𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 2𝒙 𝒕𝒉𝒂𝒕 𝒐𝒇 𝒑𝒐𝒅𝒄𝒂𝒔𝒕 𝒍𝒊𝒔𝒕𝒆𝒏𝒆𝒓𝒔 𝒊𝒏 𝒈𝒆𝒏𝒆𝒓𝒂𝒍), education at 190, health and fitness at 172, arts at 169, and science at 151.
The articles go a long way in describing why it's crucial to transform your content into audio – most content marketing and company thought leadership goes unread and under-consumed.
For the marketers out there, ensure your articles are reaching your target audience by making them available across podcast platforms.
If you interested in how you can do this, shoot me a DM and I'll share what we've learned building Adauris!
Both articles are linked in the comments below for reference!
🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! 🌟 We are thrilled to announce that Adauris has partnered with The Texas Tribune to begin transforming their articles into audio! 🎧📖
The Texas Tribune is renowned for its exceptional investigative journalism, holding those in power accountable through diligent and scrupulous reporting. Their work has earned countless accolades, including Peabody Awards and Pulitzer nominations. 🏆
Local newsrooms like The Texas Tribune play a crucial role in sustaining an informed and educated public. We are inspired by their commitment to innovation and their continuous efforts to enhance reader experiences. Together, we are making high-quality journalism more accessible and engaging! 🚀✨
Stay tuned for more updates!
#Adauris #TheTexasTribune #Journalism #Innovation #AudioArticles #Audio
