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Loic FRESARD

Founder

Loïc Frésard is the founder and business owner of Sur Mesure, Hotels & Homes, a company he established in 2018.1 He is a seasoned professional in the luxury hospitality industry with over 20 years of experience in commercialization, marketing, and management of upscale hotel establishments, particularly in the 5-star and Palace categories.15

Professional Background

Frésard describes himself as a passionate hotelier and committed salesman.1 His extensive experience in the hospitality sector has equipped him with expertise in:

  • Commercial development
  • Marketing strategies
  • Hotel operations management
  • Positioning and branding
  • Team organization
  • Profitability optimization

Sur Mesure, Hotels & Homes

Through his company, Frésard aims to support hotel investors and managers with various aspects of their business, including:

  • Hotel openings
  • Commercial development
  • Strategic positioning
  • Team organization
  • Profitability enhancement

He takes a hands-on approach, working closely with clients and their teams on a daily basis to maximize each opportunity.1

Contact Information

Recent Developments

Frésard's company has recently been included in Internova Travel Group's CURATED Hotels & Resorts collection, a portfolio of design-driven lifestyle properties. This inclusion highlights Sur Mesure, Hotels & Homes' commitment to offering unique, privately owned properties in France, including a recent opening in Paris.2

Loïc Frésard's LinkedIn profile can be found under the username loic-fresard-48415310, where he maintains a network of over 500 connections.4

Highlights

Oct 18 · internova.com
Internova Travel Group Debuts CURATED Hotels & Resorts Collection

Related Questions

What inspired Loïc Frésard to start Sur-Mesure, Hotels & Homes?
How has Loïc Frésard's experience in the hospitality industry influenced his approach at Sur-Mesure?
What are some of the key projects Loïc Frésard has worked on at Sur-Mesure?
How does Sur-Mesure, Hotels & Homes differentiate itself from other hospitality consulting firms?
What are Loïc Frésard's future plans for Sur-Mesure, Hotels & Homes?
Loic FRESARD
Loic FRESARD, photo 1
Loic FRESARD, photo 2
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Location

Annecy, Auvergne-Rhône-Alpes, France