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Loni Edwards Lunau

Founder + CEO, The Dog Agency + PetCon // Author, How To Make Your Dog #Famous: A Guide to Social Media and Beyond

Loni Edwards is a lawyer turned entrepreneur and the Founder and CEO of The Dog Agency, a talent management and marketing agency for animal influencers.12 She graduated from Phillips Academy Andover, Cornell University, and Harvard Law School.3

After working as an associate at Quinn Emanuel, Edwards launched several entrepreneurial ventures:

  1. The Dog Agency (TDA) in 2015, which manages internet-famous animals for brand partnerships.1
  2. PetCon in 2017, an event that connects businesses, consumers, and pet lovers with celebrity pets and brands.12
  3. emPOWERED, a tech-enabled fashion company that held a utility patent for adding charging capabilities to fashion accessories (acquired in 2015).2

Edwards is also an author, having written "How To Make Your Dog #Famous: A Guide to Social Media and Beyond" published by Laurence King Publishing Ltd.2

Currently, she serves on the Andover Alumni Council at Phillips Academy, a position she has held since June 2022.2 Edwards is also a board member of the Animal Cancer Foundation (ACF).2

Throughout her career, Edwards has received several honors, including being named one of the "Hottest NYC Startups" by Business Insider in 2014 for emPOWERED and being selected as an NYC Fashion Fellow in 2015.2

Edwards values the Andover community highly, crediting it for providing her with a strong network of supportive, diverse, and inspiring people that she continues to rely on throughout her professional and personal life.1

Highlights

Jul 22 · Chicago Sun-Times
Pet influencers and fans gather for Chicago’s first PetCon - Chicago Sun-Times
Pet influencers and fans gather for Chicago’s first PetCon - Chicago Sun-Times
Apr 8 · TechCrunch
Pet influencers are hotter than ever. But how do dogs do taxes? - TechCrunch
Pet influencers are hotter than ever. But how do dogs do taxes? - TechCrunch
Jan 1 · andover.edu
Alumni Council Committees - Andover
Feb 12 · andover.edu
A doggone good job - Andover
A doggone good job - Andover

Related Questions

What inspired Loni Edwards to start The Dog Agency?
How did Loni Edwards transition from law to entrepreneurship?
What are some success stories from The Dog Agency?
How did Loni Edwards' time at Phillips Academy influence her career?
What is PetCon, and how did it come into existence?
Loni Edwards Lunau
Loni Edwards Lunau, photo 1
Loni Edwards Lunau, photo 2
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Location

New York, New York, United States