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Lora Cecere
Founder at Supply Chain Insights
Lora Cecere is a prominent figure in the field of supply chain management, recognized for her extensive experience and thought leadership. She is the Founder and CEO of Supply Chain Insights, a research firm established in February 2012 that focuses on providing independent and actionable advice to supply chain leaders.12 Known as the "Supply Chain Shaman," Cecere is also a prolific writer, contributing to her own blog, Supply Chain Shaman, which garners significant readership within the supply chain community.13
Professional Background
Cecere boasts over 40 years of diverse experience in supply chain roles, including positions as a practitioner, industry analyst, and software developer. Her career includes significant tenures at major companies such as Procter & Gamble, Kraft/General Foods, and Gartner Group. Prior to founding Supply Chain Insights, she held various leadership roles in supply chain software companies like Manugistics and Descartes Systems Group.123
Key Contributions
- Author: Lora has written multiple books on supply chain management, including Bricks Matter (2012) and Metrics That Matter (2014) .13
- Thought Leadership: She is a LinkedIn Influencer with over 262,000 followers and contributes articles for Forbes, focusing on contemporary supply chain challenges and innovations.12
Educational Background
Lora Cecere holds a Bachelor's degree in Chemical Engineering from the University of Tennessee and an MBA from The Wharton School of Business. She is currently pursuing a Doctorate in Business Administration (DBA) at Temple University, focusing on research methods.123
Research Focus
Her research interests encompass various aspects of modern supply chains, including:
- Digital transformation
- Supply chain sensing
- Demand shaping
- Market-driven value networks
- Predictive analytics
Cecere emphasizes the importance of aligning research and development with supply chain strategies to enhance overall performance and sustainability.13
In summary, Lora Cecere stands out as a leading expert in supply chain management, combining practical experience with academic rigor to influence the direction of supply chain practices globally.
Highlights
Blog post of the week.
This week, I was introduced by phone to a marketing leader new to supply chain planning. I listened in amazement when she said, "My marketing plan is based on the fact that supply chain planning is an old technology nearing the end of its lifecycle."
To me, saying supply chain planning is at its end of life, is like saying that music is passe while not recognizing the evolution of genre.
Yes, we are tethered to history, but we have the opportunity to drive new levels of value. Here I share my perspective.
New month. New newsletter. Unsticking the supply chain to drive value will take a village. Here I give my advice to participants by role on how to make the transition from cost to value.
