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Loren O'Keeffe
Founder and CEO of The Missed Foundation
Loren O'Keeffe is the Founder and CEO of The Missed Foundation, a charity dedicated to supporting families of long-term missing persons in Australia. Her motivation to establish this organization stemmed from a deeply personal experience: her brother, Daniel O'Keeffe, went missing in 2011. This traumatic event prompted Loren to leave her position as an online communications advisor and launch a campaign called "Dan Come Home," which garnered significant media attention and public support.12
In 2013, she officially founded the Missing Persons Advocacy Network (now known as The Missed Foundation) to address the gaps in support and awareness for families affected by missing persons cases. The foundation has since expanded its mission to include emotional support and practical assistance for over 80 families across Australia.34
Loren's work has been recognized widely; she was awarded the CommBank Australian of the Day for her advocacy efforts. She emphasizes that missing persons issues require community involvement beyond just law enforcement, advocating for collaboration among various sectors to effectively address these challenges.35
Highlights
Safe to say the AFP’s theme (‘Always Searching’) for this year’s National Missing Persons Week was not well-received, by the family that founded the Week, or our community more broadly.
Mark’s frustration begs a very valid question: could taxpayer dollars be better spent funding a lived experience-led organisation that works directly with those impacted by the issue?
Pretty sure a substantial part of the illusion – that Missed is much bigger than what it is – can be attributed to our invaluable pro bono relationship with SenateSHJ.
When they moved their Melbourne office earlier this year, I tagged along (like I have since 2013). Our beautiful new HQ at 80 Collins Street is managed by Dexus, and they have welcomed Missed with unexpected warmth and enthusiasm.
For National Missing Persons Week, they’ve given us ads in the lifts, lit the building’s exterior lights blue, written us up in the newsletter and dedicated this Friday’s flower auction fundraiser to Missed.
With 3,500 people working in the building, there’s statistically ~70 people who’ve been directly impacted by the disappearance of a loved one, and I’m pretty confident it’s the first time those ~70 people have seen and felt this kind of recognition and support.
Kudos to the corporates who back the little charities and lessen-known causes – it goes much further than you could ever imagine 👏
