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Lorena Casillas

MBA - Global Growth Marketing Manager - Scaling Canva Globally

Lorena Casillas is a Growth Marketing professional at Canva, a global design platform. She has been with Canva for over four years, starting her journey as part of the remote team before relocating permanently.2 In her role, Casillas focuses on mobile growth marketing strategies, particularly in user acquisition and app store optimization.

Casillas has shared insights on Canva's use of Apple Search Ads to improve app visibility and increase subscriptions. She emphasized the importance of identifying relevant keywords that indicate user intent to sign up for trial subscriptions, which has helped Canva find new sources of demand, manage expenses, and improve return on ad spend.1

Her expertise extends to international markets, with a particular focus on Latin America. Casillas has noted the positive impact of Apple Search Ads investments on organic search downloads in various markets, including a 40% reduction in overall cost per install in the United States.1

Currently based in Sydney, Australia, Lorena Casillas holds an MBA and describes herself as a Growth Marketing professional and Angel Investor.34 Her LinkedIn profile (username: lcasillas) showcases her experience in growth marketing and her contributions to Canva's global expansion efforts.4

Highlights

Canva — истории успеха — Apple Search Ads
App Growth Summit APAC 2020

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Lorena Casillas
Lorena Casillas, photo 1
Lorena Casillas, photo 2
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Location

Sydney, New South Wales, Australia