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Lorenz Esguerra

CEO, Folklore (agency leader, mentor, activator)

Lorenz Esguerra is a highly accomplished agency leader with a strong background in customer experience strategy and digital marketing.

With a wealth of experience in various high-level roles, Lorenz excels in running agencies, public relations, experience marketing, business development, marketing and customer strategy, digital customer experience strategy, and brand strategy.

He holds an MBA in Strategy & Marketing from UCLA Anderson School of Management, a degree in Business Administration with a focus on Marketing from the University of California, Berkeley, and a Bachelor of Science in Business Administration & Accounting from the University of the Philippines.

Throughout his career, Lorenz has held key positions at renowned organizations such as Folklore Digital, The BrandLab, Edelman, Weber Shandwick, Colle McVoy, Modern Climate, BBDO Worldwide, Blast Radius, Carlson Companies, Inc., Peppers & Rogers Group, Mattel, Inc., Bain & Company, and Procter & Gamble.

His diverse experience includes roles such as Chief Executive Officer, Treasurer, General Manager, Executive Vice President, Managing Director, Principal Partner, Business Strategy Director, Consultant, and Brand Manager, showcasing his versatility and expertise in the marketing and business development domains.

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Location

Minneapolis, Minnesota, United States