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Lorenzo Schivo

Acquisiton & Advertising Manager at HYPE

Lorenzo Schivo is a dedicated professional with a strong passion for innovation in various aspects of life.

With a keen eye for observing people's attitudes and behaviors, he excels in understanding what motivates individuals in a 'through the line' media environment.

Leveraging his postgraduate studies and professional background, Lorenzo has developed a high level of expertise in Digital Media, particularly focusing on Search Engine, Social, and Display Advertising for both acquisition and retention strategies.

His academic pursuits and previous work experiences have equipped him with advanced skills in communication, advertising, as well as qualitative and quantitative market analysis, allowing him to forecast trends, sales, business size, market penetration, and competitive landscapes.

Lorenzo holds a Bachelor's degree in Public Relations and Corporate Communication from the International University of Languages and Media (IULM) and has pursued a postgraduate specialization in Marketing, Communication, and Digital Strategy at the Business School of Il Sole 24 Ore.

His educational background also includes studies at Kaplan Professional for Business English and a course on Scientific Approach to Innovation Management at Università Bocconi.

In terms of professional experience, Lorenzo Schivo has held key roles including Acquisition & Advertising Manager at HYPE, Senior Biddable at GroupM, and various positions at GroupM such as Biddable Specialist and Biddable Executive.

He has also served as a Market Research Analyst at Teseo Marketing Research, showcasing his diverse skill set and adaptability across different roles within the marketing and advertising domain.

Lorenzo Schivo
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Location

Milan, Lombardy, Italy