Suggestions
Lorenzo 🤘 Bocchi
Director & Lead Designer at Vool™
Highlights
When I decided to build my design studio, one of the first things I had to do was to come up with the perfect name. And if you've ever been in this position before, you know how challenging this can be. It had to tick lots of boxes: clear but unique, versatile, memorable but also meaningful, just to name a few.
Short and easy to remember: I wanted it to be a 4-letter name so that it was easy to remember, to type and to pronounce in different languages too. That would also allow for an easier logo design and to use the same visual for both the logomark and the logotype. So I started researching words and translations to find what I was looking for, while cross-checking the availability of the domain and the trademark.
Personal: And how could I make it personal? I always loved the ocean and water: it gives me peace of mind and when I think about how I feel when I design (and how I want my clients to feel when I work with them), it is a really similar feeling to when I'm in the water: calm, peaceful and relaxing.
Meaningful: At the same time, I was thinking at waves and the constant movement and evolution of the water and how to describe something that can be incredibly strong but also constantly changing and adapting. Also, having moved to Sydney after spending most of my life in the middle of Northern Italy, I felt even a stronger connection to the ocean and water.
So I started looking for translations and words that could express that idea and I landed on Vool which translates to: current, flow and tide. Which I immediately loved and also sounds like something "Very cool". ;)
Let's chat: https://lnkd.in/eW3XtjBn
#ProductDesign #UIdesign #Startups #Sydney #DesignStudio
Hi there 👋 We are officially live!
Launching Vool.Studio™ has been an incredible journey that started 10 years ago in Italy and brought me to the other side of the planet in Sydney, Australia.
It all started as a self-taught designer who wanted to spend his days creating beautiful interfaces while listening to music. Now, 10 years later and after the "Designer of the Year" award, I'm ready to take my design game to the next level thanks to a team of incredibly talented designers and developers obsessed with creating incredible brands and amazing products.
Thanks for reading and for being a part of this journey.
www.vool.studio

