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Lori Barrett

Managing Director at Rotor Bike Components

Lori Barrett is the Managing Director at Velo Premiere, a company that focuses on sales and marketing support for cycling brands in North America. She has been in this role since April 2022, following her tenure as Managing Director at Rotor Bike Components, where she played a significant role in promoting innovative cycling technologies, such as oval chain rings and hydraulic drivetrains.146

Background and Experience:
Lori Barrett has extensive experience in the cycling industry, having transitioned from competitive racing to management roles. Before joining Velo Premiere, she worked with Cliff Bar, managing event and athlete sponsorships. Her career reflects a deep commitment to enhancing cycling efficiency and performance through technology.13

Education:
Barrett holds a degree from The University of Texas at Austin, which has contributed to her expertise in business management within the cycling sector.25

Current Focus:
At Velo Premiere, Lori is responsible for launching sales and brand support activities for various cycling brands, starting with Rotor Bike Components. Her leadership is aimed at expanding the reach of innovative cycling products across North America.36

Highlights

May 30 · thegravelride.bike
Pedal Power: Unveiling Rotor's Innovation in Bike Efficiency with ...
Velo Premiere launches sales & marketing service for North ...

Related Questions

What inspired Lori Barrett to transition from racing to management roles?
How did Lori Barrett's experience at Cliff Bar influence her career?
What are some of the key innovations Lori Barrett has introduced at Rotor?
How did Lori Barrett's role at Rotor Bike Components prepare her for her position at Velo Premiere?
What challenges has Lori Barrett faced in launching Velo Premiere in North America?
Lori Barrett
Lori Barrett, photo 1
Lori Barrett, photo 2
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Location

Salt Lake City, Utah, United States