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Lori Bernstein
Senior Director, Mobile Product at Priceline
Professional Background
Lori Bernstein is a distinguished professional with extensive experience in product management, specializing in mobile products and digital audience development. Currently, Lori serves as the Senior Director of Mobile Product at Priceline, where she is responsible for leading innovative mobile strategies that enhance user engagement and drive revenue growth. Her role encompasses overseeing the product lifecycle for Priceline's mobile offerings, with a particular emphasis on optimizing the user experience and implementing cutting-edge technology solutions.
Prior to her current role, Lori held several impactful positions at Priceline, including Product Director and Mobile Product Lead, where she played a pivotal role in shaping the mobile app experience for travelers. Her deep understanding of mobile technology has allowed her to effectively bridge the gap between user needs and technical execution, ensuring that Priceline remains at the forefront of mobile innovation in the travel and booking industry.
Before joining Priceline, Lori honed her skills at Bloomingdale's as the Senior Product Manager for Mobile Technology. During her tenure, she was instrumental in launching mobile applications that significantly improved customer satisfaction and drove in-store sales through digital enhancements. Her experience at Bloomingdale's provided her with a strong foundation in retail technology and consumer behavior, both crucial elements in her subsequent roles.
Lori began her career at Time Inc., where she held several prominent positions, including Senior Manager for Digital Audience Development at PEOPLE.com. In this capacity, she strategized initiatives that expanded the digital footprint of PEOPLE.com products, focusing on consumer revenue and audience engagement. Her background in marketing as the Marketing Manager for Subscriber Acquisition at PEOPLE and PEOPLE StyleWatch Consumer Marketing equipped her with a comprehensive understanding of both digital marketing and product management, setting the stage for her future success.
Education and Achievements
Lori earned her Bachelor of Business Administration (BBA) from the prestigious Goizueta Business School at Emory University. This program is renowned for producing business leaders equipped with a blend of analytical skills and practical experience, which has undoubtedly contributed to Lori's success in her professional endeavors. Her education at Emory provided her with a robust understanding of business strategy, marketing principles, and leadership skills necessary for nurturing a successful career in product management.
Throughout her career, Lori has established a reputation for her exceptional ability to analyze market trends and adapt product offerings to align with consumer demands. She is known for her strategic thinking and her capability to foster cross-functional collaboration among teams, making her a sought-after leader in any organization she joins. By staying ahead of industry trends, Lori has successfully led numerous projects that not only meet but exceed business objectives.
Achievements
Lori Bernstein's significant contributions to the mobile product landscape, particularly within the realm of travel and retail, underline her status as an industry leader. At Priceline, Lori's leadership in mobile product strategy has driven substantial increases in mobile app downloads and user engagement metrics. Under her guidance, the mobile team launched several features that have transformed the customer booking experience.
Moreover, her innovative approach to integrating user feedback into product development has fostered a culture of continuous improvement, ensuring that Priceline’s mobile offerings remain user-centric and technologically advanced. Lori's ability to synthesize consumer insights with product development makes her a vital asset in the competitive landscape of mobile applications.
At Bloomingdale's, she played a crucial role in redefining how customers interacted with the brand through its mobile platforms, resulting in increased loyalty and sales. Her strategic initiatives not only enhanced user experiences but also provided valuable insights into customer behaviors that have informed future marketing strategies.
Lori has consistently demonstrated her commitment to excellence, not only through her professional accomplishments but also through her dedication to fostering innovation within her teams. Her holistic understanding of both marketing and product management allows her to lead successful cross-functional initiatives effectively, leading to remarkable outcomes for her employers and their customers alike.
