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Lori Cohen
SEO content writer, website copywriter and content strategist
Professional Background
Lori Cohen is a highly accomplished content strategist and account manager with a wealth of experience across various industries, including legal, medical, design, and lifestyle sectors. Her dynamic career has seen her take on pivotal roles in both digital and print media, making her a versatile and invaluable asset in the field of content marketing. Most recently, Lori served as the Content Director for Digital at DirectAxis, a part of the esteemed FNB Group. In this role, she collaborated with Cedar Communications to develop and execute content strategies that resonate with audiences and drive engagement.
One of Lori's notable achievements includes the establishment of South Africa's biggest beauty review site, BeautySouthAfrica.com. Under her leadership, the site not only became a go-to resource for beauty enthusiasts but also benefited from effective content marketing strategies that attracted a diverse audience. Additionally, Lori played a critical role in formulating Beiersdorf's digital content strategies for renowned brands such as Nivea, Nivea Men, and Labello. Her ability to intertwine branding with engaging, informative content made a considerable impact on the brand’s online presence.
In her extensive freelance career, Lori has demonstrated her versatility by running successful social media and content strategies for several important clients, including Bodytec and De Grendel. Her contributions extend to various publications focused on lifestyle, decor, and parenting, where she continues to leave her mark with expert insights and engaging storytelling. Lori’s specialization in content marketing, internal communications, industry-specific blogs, and ghostwriting highlights her adaptability and command over diverse content requirements.
Education and Achievements
Lori Cohen's strong educational foundation set the stage for her successful career. She initially studied at Pietermaritzburg Girl's High and went on to pursue a Diploma in Journalism at Durban University of Technology. Her passion for content creation and communication led her to further her studies in Journalism with a BTech degree at the Cape Peninsula University of Technology. Additionally, Lori holds a certification in Search Engine Optimisation (SEO) from the prestigious University of Cape Town, enhancing her skill set in content optimization for B2B clients.
Over the years, Lori has amassed significant experience in both print and digital media. She has held prestigious editorial positions such as Deputy Editor of Women's Health and Marie Claire magazines, where she contributed to redefining the publication’s voice and engaging their reader demographics effectively. Lori's role as the Editor of British Airways High Life is another highlight of her career, where her leadership and vision facilitated the production of content that catered to aviation enthusiasts and frequent travelers.
In her digital endeavors, Lori has showcased her adaptability in service-oriented projects, including specialized beauty writing for online retailer Adore.com.au. Her understanding of building high-quality content that meets SEO objectives is complemented by her strategic approach to content campaigns and digital branding.
Achievements
Lori's career is marked by an impressive list of achievements, demonstrating her influence in the content marketing landscape.
- Founder of BeautySouthAfrica.com: Pioneered the biggest beauty review site in the country, establishing a strong online community around beauty and wellness.
- Strategic Content Development: Instrumental in crafting and executing digital content strategies for leading brands, including Beiersdorf’s Nivea and Labello, which enhanced their online engagement.
- Leadership in Editorial Roles: Successfully held editorial leadership positions at renowned magazines such as Marie Claire and Women’s Health, bringing innovative content strategies to traditional publishing.
- Diverse Client Portfolio: Delivered tailored content marketing solutions for a range of clients, from lifestyle magazines to financial publications, exemplifying her versatility as a content strategist.
- Professional Development in SEO: Enhanced her skill set with a recognized certification in SEO from the University of Cape Town, positioning her as a sought-after expert in content optimization.
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