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Lori Schwartz

Experiencial Marketing Executive, Curator, Technology Catalyst

Professional Background

Lori H. H. Schwartz is an experienced experiential marketing executive whose focus lies in creating innovative and engaging marketing solutions that leverage the power of storytelling and technology. As the mastermind behind the StoryTech initiative, Lori expertly connects brands, storytellers, and technology companies, crafting unique experiences that drive business success. Through her commitment to creating impactful narratives, Lori has positioned herself as a leading figure in the marketing industry, influencing the way businesses engage with their audiences.

Her impressive portfolio includes influential projects presented at prestigious events such as CES, NAB, NATPE, and IBC, where her contributions have garnered global recognition. By providing actionable insights on emerging trends, Lori empowers brands to stay ahead of the curve in an ever-evolving marketplace.

In her role as Chief Executive Officer and Principal Curator of Experiences at StoryTech, Lori collaborates with renowned corporations, including AT&T, Showtime, HP, and Clorox. She plays a vital role in helping these companies embrace and understand emerging business models, crafting tailored experiences that resonate with their target audiences. Her extensive experience, along with her strategic vision, allows her to create unique marketing strategies that yield tangible results.

Lori is known for her vibrant speaking engagements, often featuring at industry conferences and private events, where she facilitates meaningful conversations focused on new business models and technology advancements. Her expertise has made her a sought-after speaker, and she serves as a CNN Technology Contributor, where she shares her insights and perspectives on various tech developments.

Additionally, Lori actively engages with future generations as an adjunct professor at Loyola Marymount University, inspiring students with her wealth of knowledge and experience in the intersection of media and technology.

Education and Achievements

Lori's academic journey began at Herricks High School, which provided her with a solid foundation for her subsequent studies at Tufts University. She earned her Bachelor of Arts in English, Drama, and also pursued Theatre at the same renowned university. This diverse educational background equipped Lori with critical thinking skills and a deep understanding of narrative construction, both of which are invaluable assets in her current line of work.

Throughout her illustrious career, Lori has achieved significant recognition for her contributions to the media and technology sectors. She has been honored as one of the “30 Executives Shaping the Evolution of Media & Technology” by Variety, highlighting her influence and role in transforming the industry. Lori was also recognized as one of the “100 People to Have Lunch with” by MediaPost Publications, an acknowledgment of her thought leadership and innovative approach to marketing.

Key Roles and Contributions

Lori has played a pivotal role in various organizations throughout her career. She previously held the position of Chief Technology Catalyst for McCann Worldgroup, North America, where she was at the forefront of driving technological innovation within one of the world’s largest marketing communications networks. At McCann, she also served as Vice President of Emerging Media, where her innovative mindset led to the development of engaging new media solutions that met the dynamic needs of clients.

Lori's tenure as Chief Curator and Content Officer at Infinity Festival in Hollywood further illustrates her commitment to blending technology with storytelling. She has also contributed her expertise as a member of the Board of Governors and the Executive Committee for the Television Academy, where she has shaped policy and initiatives within the entertainment industry.

Lori's illustrious career also includes her time as the Founder and Director at IPG Media Lab, where she worked directly with Fortune 500 clients such as General Motors, Nestle, Sony, and Yum! Brands, offering strategic guidance that harnessed the latest innovations in technology and media. This role demonstrated her ability to provide cutting-edge marketing solutions that help brands connect with consumers in meaningful ways.

By serving on various boards, including as a former member of the Digital Advisory Board at NATPE and as a board member at Impro Theatre, Lori has shown her commitment to the advancement of the media and entertainment sectors. Her passion for storytelling and technology continues to influence her work and collaborations with industry leaders.

Through her engaging 'Tech Cat Show' on Voice America, where she discusses technology trends with prominent industry figures, Lori has created a platform that not only shares insights but fosters a community of innovators eager to exchange ideas and push boundaries in the tech world. Her show continues to reach a wide audience, solidifying her position as an influential voice in the digital landscape.

In summary, Lori H. H. Schwartz is a distinguished experiential marketing executive whose passion for storytelling, innovation, and technology has led her to forge critical partnerships and create impactful experiences for brands around the globe. With a strong educational foundation and a wealth of practical experience, Lori is recognized as a leader in her field, inspiring others through her speaking engagements, teaching, and industry contributions.

Related Questions

How did Lori H. H. Schwartz develop her expertise in experiential marketing and storytelling?
What inspired Lori H. H. Schwartz to launch the StoryTech initiative, and how has it evolved since its inception?
In what ways does Lori H. H. Schwartz collaborate with top creative and strategic executives at leading companies like AT&T and Showtime?
What unique strategies does Lori H. H. Schwartz employ in her role as Chief Executive Officer of StoryTech to drive business success for brands?
How has Lori H. H. Schwartz's academic background in English and Drama influenced her approach to experiential marketing?
Lori Schwartz
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Location

Los Angeles, California