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Lori Krauss

Lori Krauss is currently the Chief Marketing Officer and Senior Vice President at Warby Parker.13 She joined the company in 2013, initially as Vice President of Brand Management.2 Krauss has an extensive background in marketing and brand management, with experience at several high-profile fashion and retail companies.

Before joining Warby Parker, Krauss held positions at:

  1. Cole Haan (a division of NIKE, INC) as CMO from 2010 to 20122
  2. NIKE as Marketing Director from 2003 to 20072
  3. Vera Wang as Director of Creative Services & Communications in 20012
  4. Donna Karan International as Vice President of Marketing & Communications from 1999 to 20012
  5. A|X Armani Exchange as Senior Director of Marketing Communications from 1996 to 19992

Krauss is a native New Yorker and graduated from the State University of New York at Albany and the Fashion Institute of Technology in Manhattan, where she studied fine art, theatre, and fashion.1

In her role at Warby Parker, Krauss leads the Brand Management function, focusing on creating and promoting the images, stories, and experiences that drive, elevate, inspire, and expand the Warby Parker brand and business.1

Highlights

Nov 8 · theorg.com
Lori Krauss - Chief Marketing Officer & SVP at Warby Parker | The Org
Lori Krauss - Chief Marketing Officer & SVP at Warby Parker | The Org
Oct 24 · g-co.agency
Warby Parker Advertising & Marketing Strategy Case Study - G & Co.
How Warby Parker Balances Profit and Purpose - Denver Frederick
Jun 27 · fortune.com
Warby Parker's co-CEOs explain how they manage their ... - Fortune
Jan 9 · youtube.com
How to Build a Lasting Brand with Neil Blumenthal of Warby Parker
How to Build a Lasting Brand with Neil Blumenthal of Warby Parker
Sep 21 · marketscale.com
Leadership and Impact with Warby Parker's Co-Founder - MarketScale

Related Questions

What are some of Lori Krauss's most notable achievements at Warby Parker?
How did Lori Krauss's experience at NIKE influence her approach at Warby Parker?
What specific strategies has Lori Krauss implemented to enhance Warby Parker's brand image?
How has Lori Krauss's background in fashion influenced her marketing tactics at Warby Parker?
What challenges has Lori Krauss faced in her role at Warby Parker, and how has she overcome them?
Lori Krauss
Lori Krauss, photo 1
Lori Krauss, photo 2
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Location

New York, New York